Lead Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Identify customer segmentation and targeting through in-depth, data-driven insights.

• Develop actionable segmentation for existing members based on their activity, lifecycle phase, and product usage.

• Assist in clearly defining Dave's market category and comparing products to alternatives.

• Create unique value propositions and compelling product narratives.

• Collaborate early with Product, Research, and Analytics teams to establish positioning for new products.

• Monitor competitive offerings, shifts in the category, and evolving member needs.

• Implement scalable product marketing processes.

• Enhance decision-making rigor by utilizing research, analytics, and testing.

⛳️ Requirements

• Over 7 years of product marketing experience with consumer-facing products.

• Mandatory: Experience in B2C fintech product marketing.

• Demonstrated expertise in segmentation, positioning, and the development of value propositions that align with business outcomes.

• Strong data literacy, with a history of close collaboration with Analytics and Research teams.

• Proven ability to influence senior leaders in dynamic and ambiguous settings.

• Outstanding communicator capable of distilling complex ideas into clear, actionable guidance.

• Preferred: Experience with credit-challenged or underserved consumers, or in consumer BNPL products.

🏝️ Benefits

• Opportunity to engage with challenging problems, learn and grow alongside top talent, and assist millions in achieving their personal financial goals.

• Flexible working hours and a virtual-first culture, complemented by a home office stipend.

• Comprehensive Medical, Dental, and Vision Insurance plans.

• Generous paid parental and caregiver leave policies.

• 401(k) savings plan with employer matching contributions.

• Access to financial advising and financial wellness resources.

• Flexible PTO along with generous company holidays, including Juneteenth and Winter Break.

• Company-wide in-person events once or twice a year and ongoing virtual events to foster connections with colleagues and leadership.