Lead Product Manager – Behavioural

This is a fully remote position, open to applicants in California, +4 more states.

📋 Description

• Take ownership and develop YouGov's behavioral data portfolio.

• Manage the complete product lifecycle from discovery and validation to launch, optimization, and phase-out.

• Identify and assess new partnerships and opportunities in behavioral data.

• Establish product requirements, success metrics, and go-to-market strategies.

• Track product performance and key performance indicators using customer, product, and commercial data.

• Collaborate with commercial teams on product packaging, positioning, and user adoption.

• Create and uphold the product roadmap with clear deliverables and measurable results.

• Develop business cases and recommendations for investment and prioritization decisions.

• Recognize emerging sources of behavioral data, market trends, and customer needs.

• Serve as a subject matter expert for YouGov's behavioral data offerings.

• Foster relationships across product, engineering, data science, research, marketing, and commercial teams.

• Lead cross-functional initiatives while balancing customer demands, business objectives, and technical limitations.

• Articulate strategy, priorities, risks, and trade-offs to stakeholders at all levels.

• Collaborate with senior leadership to shape the behavioral data portfolio.

• Collect and synthesize customer, market, and competitive insights.

• Stay updated on developments in behavioral data, market research, consumer insights, privacy regulations, and emerging technologies.

• Ensure customer needs are central to product decisions and roadmap priorities.

⛳️ Requirements

• Proven product management experience in data, analytics, SaaS, or technology-driven environments.

• Familiarity with behavioral, digital, or consumer data products and their commercial applications.

• Experience collaborating with engineering and data science teams to create scalable product solutions.

• Strong analytical abilities utilizing product, customer, and commercial data for informed decision-making.

• Understanding of data privacy and governance issues pertinent to data products.

• Background in market research, consumer insights, media measurement, adtech, or similar fields is a plus.

• Strategic mindset combined with commercial awareness and execution focus.

• Excellent stakeholder management and influencing capabilities, including experience with senior leadership.

• Outstanding communication skills with the ability to simplify complex ideas.

• Ability to thrive in fast-paced environments and manage ambiguity effectively.

• Collaborative, customer-centric, and results-oriented approach.

• 7-10+ years of product management experience, including several years in senior or lead roles within data products, analytics platforms, or technology firms.

• Demonstrated success in delivering product roadmaps from conception through launch and ongoing optimization.

• Experience working with global, cross-functional teams and influencing senior stakeholders.

• Degree-level education in Social Science, Data Science, Computer Science, Engineering, or a related field.

• An MBA or advanced technical qualification is a plus.

• Recognized internally as a subject matter expert with a history of providing thought leadership that influenced product direction.

• Must reside in the US.

🏝️ Benefits

• Paid vacation, holidays, and sick leave.

• Flexible working arrangements available.

• Group medical, dental, and vision insurance.

• Company-funded life and disability insurance.

• Paid parental leave.

• 401(k) plan with company matching.

• Eligibility for bonuses.

• Additional benefits may be available.

• Best-in-class benefits that support physical, financial, and emotional wellbeing.

• A supportive workplace that emphasizes belonging and uniqueness.