Lead Product Development

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Take ownership of the entire journey from customer insights to a market-ready, selling physical product.

• Conduct analysis on customer segments, purchase occasions, perceptions of price and quality, trust signals, complaints, and returns.

• Leverage reviews, search patterns, social content, surveys, interviews, and tests to enhance customer understanding.

• Make informed decisions on new product development, delays, or cancellations, grounded in evidence.

• Specify product and offer details, encompassing materials, construction, specifications, packaging, size and color assortment, and pricing strategy.

• Oversee ongoing enhancements of existing products, including root cause analysis of negative feedback, quality standards, new sizes and colors, and decisions on relaunch or discontinuation.

• Evaluate launch forecasts against actual performance.

• Prioritize tasks for product analysts and the sourcing/production coordinator.

• Review team output and guide research and scoring methodologies.

• Report directly to the CEO.

⛳️ Requirements

• Experience in developing and launching a minimum of three physical consumer products marketed to US consumers.

• One of the launched products must have primarily been sold online via DTC, Amazon, or another marketplace.

• At least five years of experience in a consumer products company, brand, or retailer selling to US consumers.

• Experience with at least one product that was halted, redesigned, or challenged based on customer insights.

• Proficiency in practical customer research methods, including interviews, surveys, concept and price testing, review analysis, and social listening.

• Understanding of the decision-making process for American shoppers online, including the influence of images, reviews, ratings, price anchors, comparisons, and social proof.

• Expertise in product development concerning specifications, materials, samples, quality standards, and factory coordination, including overseas manufacturing.

• Strong commercial judgment encompassing price, cost, and margin considerations.

• Proven leadership experience with at least three individuals, enhancing the quality of their output.

• Familiarity with AI applications in research or product tasks, with appropriate human oversight.

• Proficient in written English.

• Background should not be limited to software or digital product management, marketing or brand management for products developed by others, sourcing or merchandising without direct customer and offer ownership, or product development solely for markets outside the United States.

🏝️ Benefits

• Fully remote work arrangement.

• Flexible scheduling outside the required overlap of 9 AM–1 PM Eastern.

• Opportunity to report directly to the CEO.

• Department-head ownership and decision-making responsibilities.