Lead Performance Manager, Google Ads

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish and uphold performance benchmarks for all active accounts within the three Growth pods.

• Monitor account statuses categorized as green, yellow, or red, along with identifying causes and formulating remediation plans.

• Facilitate the weekly account-health review and present a data-driven overview of account health to the Head of Growth.

• Detect early warning signals prior to account decline or churn.

• Spearhead red-account recovery efforts, coordinating resources across pods and overseeing the save plan, timeline, and results.

• Mentor Pod Leads on performance techniques through a supportive dotted-line coaching relationship.

• Address performance discrepancies, refine strategies, and enhance team capabilities utilizing account data.

• Collaborate with the Head of Growth on team capacity, account expansion, staffing decisions based on performance, and client mix.

• Identify, pilot, validate, and scale AI-enhanced account-health workflows.

• Work closely with TNT executives and key client stakeholders, focusing on retention and strategic initiatives.

• Oversee account health and reporting for a designated client portfolio.

• Innovatively develop solutions and manage urgent situations proactively.

⛳️ Requirements

• More than 7 years of comprehensive experience with the Google Ads Platform.

• Proficient in designing conversion signals, constructing offline conversion pipelines, implementing value-based bidding, correcting conversions, managing bid strategy transitions, and reconciling data.

• Expertise in retention and account triage.

• Over 2 years of leadership experience managing media buyers.

• A minimum of 3 years of experience in a marketing agency environment.

• Strong proficiency in AI, including the ability to create and manage agents, skills, and automations.

• Excellent organizational and communication abilities.

• Capable of project management.

• Strong presentation skills.

• Preferred: Significant experience with the Meta platform, particularly in diagnostics, triage, conversions, and bidding.

🏝️ Benefits

• Commission on accounts under your management.

• Comprehensive benefits package.

• Flexible paid time off (PTO).

• Fully remote work opportunities.

• Opportunities for growth with a clear upward path as the company expands.