Lead Paid Search Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate and implement SEM strategies that align with client objectives.

• Perform keyword research and conduct competitive analysis.

• Create and oversee campaign budgets and forecasts.

• Design testing roadmaps and enhance clients' SEM programs.

• Prepare Quarterly Business Reports featuring campaign highlights and forthcoming testing priorities.

• Develop, optimize, and manage PPC campaigns on platforms such as Google Ads, Bing Ads, and others.

• Craft and refine ad copy to improve click-through rates.

• Establish and optimize landing pages aimed at conversion rate enhancement.

• Execute A/B tests and other strategies for campaign optimization.

• Lead, mentor, and supervise a team of Paid Search Strategists.

• Assign tasks, establish performance objectives, and offer guidance.

• Facilitate team meetings and training sessions.

• Monitor and assess campaign performance and key performance indicators (KPIs).

• Generate reports and provide suggestions for ongoing improvement.

• Engage with clients regarding business objectives, results, insights, and recommendations.

• Address client inquiries and concerns.

• Remain updated on industry trends, search algorithm modifications, emerging technologies, and new tools.

• Execute additional responsibilities as required.

⛳️ Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.

• Master’s degree is preferred.

• Generally, 5+ years of experience in managing Search, Shopping, and Performance Max campaigns.

• Certification in Google Ads and other pertinent digital advertising platforms.

• Strong analytical abilities and expertise in data analysis tools.

• Exceptional communication and presentation skills.

• Experience in leadership and team management.

• Proficiency in SEO is advantageous.

• Familiarity with web analytics tools, including Google Analytics.

• Must reside in the USA.

• Must be eligible to work without employment visa sponsorship.

• Capacity to adapt to evolving client needs and industry trends.

• Ability to meet the specified physical demands, which include prolonged computer use and light physical activity.

🏝️ Benefits

• Generous paid time off.

• Healthcare coverage.

• 401(k) and retirement savings plans.

• Flexible scheduling options.

• Remote-first work culture.

• Opportunities for professional development.

• Employee referral program.

• Additional perks aimed at ensuring employees remain healthy, productive, and fulfilled.

• Occasional travel to engage with clients or participate in industry conferences.