Lead Paid Search Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement SEM strategies that align with client objectives.

• Perform keyword research and conduct competitive analysis.

• Create and oversee campaign budgets and forecasts.

• Develop testing roadmaps and consistently enhance clients' SEM initiatives.

• Collaborate with the team to produce Quarterly Business Reports.

• Keep up-to-date with industry trends, algorithm changes, and new technologies.

• Create, optimize, and manage PPC campaigns across Google Ads, Bing Ads, and other platforms.

• Write and refine ad copy to achieve maximum click-through rates.

• Set up and optimize landing pages for improved conversion rates.

• Execute A/B tests and other optimization methods.

• Lead and coach a team of Paid Search Strategists.

• Assign tasks, establish performance objectives, and offer guidance.

• Conduct team meetings and training sessions.

• Monitor and assess campaign performance using analytics tools.

• Produce regular KPI reports and evaluate campaign effectiveness.

• Provide insights and suggestions for ongoing improvements.

• Maintain consistent communication with clients regarding business goals and objectives.

• Present campaign outcomes, insights, and recommendations to clients.

• Address client inquiries and concerns.

• Recommend and implement new strategies and tools.

• Occasionally travel to meet clients or attend industry conferences.

• Perform additional duties as assigned.

⛳️ Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or a related discipline.

• Demonstrated experience (typically 5+ years) in managing Search, Shopping, and Performance Max campaigns.

• Experience overseeing enterprise-level e-commerce paid media, including feed management.

• Certification in Google Ads and other relevant digital advertising platforms.

• Strong analytical skills and proficiency with data analysis tools.

• Exceptional communication and presentation abilities.

• Experience in leadership and team management.

• Proficiency in SEO (Search Engine Optimization) is advantageous.

• Familiarity with web analytics tools such as Google Analytics.

• Must reside in the USA.

• We are currently unable to sponsor or assume sponsorship of an employment Visa.

🏝️ Benefits

• Health Insurance

• 401(k) & Retirement Savings

• Generous Paid Time Off

• Flexible Scheduling

• Remote-First Culture

• Professional Development

• Employee Referral Program

• Additional perks designed to help you stay healthy, productive, and fulfilled both at work and at home