Lead Media Buyer

This is a fully remote position, open to applicants in California, +4 more states.

📋 Description

• Manage a portfolio of client accounts, acting as the key strategic contact.

• Conduct bi-weekly client meetings to discuss performance, strategies, testing priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic choices.

• Foster client relationships to enhance retention, renewals, and referrals.

• Recognize and tackle account risks and opportunities.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audiences, bidding strategies, account structures, and creative testing.

• Track daily performance metrics against cost-per-appointment and other acquisition benchmarks.

• Diagnose underperforming campaigns and identify avenues for performance enhancement.

• Formulate testing strategies across diverse audiences, offers, messaging, creative elements, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, offers, and variations in messaging for testing purposes.

• Leverage performance data to create hypotheses for creative and messaging strategies.

• Collaborate with video editors and provide creative direction for projects.

• Utilize AI tools to expedite research and content development.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations with Calendly, Zapier automations, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to identify potential funnel issues.

• Report directly to the Associate Director of Operations, maintaining accountability for client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of practical experience in paid media, with a significant focus on Meta advertising.

• Proven experience in managing multiple client accounts and leading strategy discussions with clients.

• Demonstrated ability to steer campaigns towards specific performance goals while ensuring client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase sales funnels.

• Preferred: Background in a performance marketing agency.

• Preferred: Familiarity with direct-response advertising.

• Candidates seeking to qualify for the higher compensation range must exhibit hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates in the upper compensation range should show measurable enhancements in campaign performance, lead quality, conversion rates, and booked appointments resulting from their creative contributions.

• Strongly preferred: Experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance-Based Bonus.