Lead Generation Specialist

This is a fully remote position, open to applicants in Philippines, +2 more countries.

📋 Description

• Lead outbound email outreach and automation for a rapidly growing better-for-you snack brand.

• Craft personalized cold emails for potential accounts, buyers, and distribution partners.

• Develop and oversee multi-step outbound email sequences.

• Experiment with subject lines, messaging, and calls to action to enhance open and response rates.

• Follow up on open conversations and progress engaged prospects through the sales pipeline.

• Establish, manage, and optimize workflows for outbound email automation.

• Create and maintain sequences, schedules, and automation rules.

• Monitor email deliverability, bounce rates, and spam metrics, taking corrective actions as necessary.

• Conduct research to build, enrich, qualify, and segment prospect lists.

• Document outreach activities and engagement within Salesforce or the assigned CRM.

• Ensure clean pipeline data and clear next steps for active accounts.

• Track and report on campaign performance and pipeline contributions.

• Re-engage accounts that are inactive or stalled.

• Assist with reorder and account expansion outreach.

• Maintain structured follow-up schedules for both active and dormant accounts.

⛳️ Requirements

• Demonstrated experience in outbound email outreach, lead generation, or a comparable email-driven position.

• Excellent written communication skills in English.

• Practical experience in building and managing outbound email automation workflows using tools like Instantly, Smartlead, Apollo, Outreach, Salesloft, or similar platforms.

• Knowledge of email deliverability practices, including domain warming, bounce management, and spam avoidance.

• Familiarity with Salesforce or a similar CRM system.

• Strong organizational skills, attention to detail, and a commitment to follow-through.

• Ability to handle high-volume outreach while ensuring quality.

• Availability Monday to Friday, from 9 AM to 6 PM Eastern Time.

• Access to reliable high-speed internet.

• An updated resume.

• A short Loom video introducing yourself, outlining your outbound email experience, and showcasing an email sequence or automation workflow along with its results.

• Submission of the Loom video is mandatory to proceed in the hiring process.

🏝️ Benefits

• Paid Time Off according to company policy.

• Holiday observance as per company guidelines.

• 100% remote work environment.

• Bi-monthly payment in USD (on the 15th and 30th).

• Availability required Monday to Friday, from 9 AM to 6 PM US Eastern Time.

• Clear playbook and defined performance metrics.

• Opportunity to work with a growing CPG brand that has retail traction and an expanding national presence.