Lead Generation, LinkedIn Outreach, Partnership Development

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee and implement LinkedIn outreach initiatives utilizing Shannon’s current LinkedIn profile.

• Collaborate with established LinkedIn contacts and prospect databases.

• Investigate and pinpoint relevant decision-makers and potential leads.

• Focus on engaging schools, educational systems, children's hospitals, nonprofits, corporate sponsors, Fortune 500 companies, and other pertinent organizations.

• Give precedence to C-level executives, senior decision-makers, administrators, education leaders, hospital decision-makers, and partnership contacts.

• Dispatch connection requests and customized outreach messages.

• Adhere to Marc’s approved outreach methodology, messaging framework, scripts, and engagement strategies.

• Track responses, perform follow-ups, and escalate qualified or interested prospects to Shannon.

• Research organizations, locate relevant LinkedIn profiles, and gather professional contact information when necessary.

• Organize and categorize lead lists according to organization, role, priority, or campaign.

• Send professional and personalized emails to qualified prospects.

• Monitor and respond to messages on Facebook and Instagram direct messages.

• Identify potential business opportunities and elevate important, sensitive, or sales-related discussions.

• Keep accurate records of prospects, lead statuses, follow-up needs, conversations, and subsequent actions.

• Coordinate lead transitions and prevent duplicate outreach between the two VAs.

• Identify interested leads and assist in scheduling qualified meetings or discussions.

• Provide Shannon with pertinent prospect information before meetings and ensure follow-up afterward.

• Represent Shannon professionally and safeguard her personal/professional brand.

• Maintain confidentiality when accessing accounts, messages, lead lists, and business information.

• Deliver regular updates on outreach activities, responses, interested prospects, qualified opportunities, and challenges.

• Communicate with VCP Operations and promptly implement feedback.

⛳️ Requirements

• Demonstrated experience in LinkedIn outreach and lead generation.

• Strong grasp of professional communication on LinkedIn.

• Familiarity with LinkedIn Sales Navigator is highly preferred.

• Proficient in Facebook and Instagram.

• Particularly adept at managing and responding to Instagram direct messages.

• Exceptional written English skills.

• Professional and personable communication style.

• Strong research capabilities.

• Ability to identify decision-makers and relevant contacts.

• Excellent organizational and time-management abilities.

• Competent in managing extensive lead lists accurately.

• Experience in email outreach.

• Comfortable utilizing scripts while personalizing communication naturally.

• Familiar with using ChatGPT and other AI tools for research and messaging support.

• Capable of adhering to an established outreach methodology.

• Open to receiving feedback and promptly applying corrections.

• Able to work independently while maintaining consistent communication with the client/VCP team.

• Comfortable managing confidential business information and social media accounts.

• Strong attention to detail.

• Prior experience in B2B lead generation is preferred.

• Experience in education, healthcare, nonprofit, corporate partnerships, or sponsorship outreach is preferred.

• Experience in targeting C-level executives is preferred.

• Experience working with Fortune 500 companies or enterprise prospects is preferred.

• Experience managing high-volume LinkedIn outreach is preferred.

• Experience in social media community/inbox management is preferred.

• Experience supporting an entrepreneur, founder, consultant, or business owner is preferred.

• Familiarity with CRM or lead management systems is preferred.

• Previous experience following a structured outreach methodology is preferred.

• Ability to work efficiently as part of a two-VA team.

🏝️ Benefits

• Flexible remote work arrangement.

• Training on Marc’s outreach methodology provided by VCP and Marc.

• Coaching, feedback, and corrections from Marc, Shannon, and VCP Operations.

• Access to client-provided lead lists, scripts, messaging templates, and guidance.

• Availability of LinkedIn Sales Navigator or equivalent prospecting tools.

• Utilization of ChatGPT and other AI tools to aid in research and messaging.