Lead Demand/Field Marketer

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Collaborate with the demand generation team and sales leadership to formulate regional marketing strategies that align with broader business objectives.

• Design, plan, and implement regional field marketing campaigns and events aimed at generating high-quality leads and accelerating pipeline growth.

• Develop targeted account-based marketing (ABM) initiatives utilizing multi-channel digital tactics, including website personalization, gifting, and conversational email.

• Work in partnership with campaign strategy, sales, product marketing, and solution marketing teams to ensure uniform messaging and maximize the impact of programs.

• Monitor and evaluate program performance using key metrics, provide regular ROI reports, and recommend data-driven optimizations.

• Mentor, coach, and develop team members while contributing as an innovative thought leader through knowledge sharing and best-practice coaching.

⛳️ Requirements

• A minimum of five years of B2B marketing experience, including at least three years in a field marketing role.

• Demonstrated ability to design and implement demand generation programs and events that build pipeline and deliver measurable outcomes.

• Practical experience in developing and managing account-based marketing (ABM) programs across various multi-channel digital platforms.

• Strong skills in cross-functional collaboration and project management, with the capability to influence stakeholders without direct oversight.

• Expertise in marketing performance analytics with a focus on data-driven approaches for program optimization and ROI reporting.

• Familiarity with Salesforce Automation/CRM.

• Preferred: Experience with marketing automation platforms and CRM tools, specifically Salesforce.

• Preferred: Understanding of business intelligence and intent signal tools for audience segmentation and targeting.

• Preferred: Proven track record of enabling and collaborating with sales teams to meet shared revenue objectives.

• Preferred: Experience in managing regional marketing budgets and optimizing expenditures to enhance ROI.

• Preferred: Ability to mentor and develop team members while maintaining a strategic, growth-oriented perspective.

🏝️ Benefits

• Career development resources.

• Wellbeing programs.

• Innovation practices.

• Inclusive workplace culture.

• Employee initiatives and giving campaigns supporting community organizations.