Lead Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement demand generation strategies that align with pipeline, revenue, and growth objectives.

• Take ownership of the demand strategy for designated regions, industries, or market segments.

• Create quarterly and annual plans for pipeline generation while identifying potential risks and opportunities.

• Monitor the health of the pipeline and suggest actions to enhance performance and conversion rates.

• Design and execute comprehensive demand programs utilizing digital campaigns, webinars, nurture programs, ABM, partner initiatives, and sales activation efforts.

• Collaborate with Global Campaigns and internal stakeholders to implement and optimize campaign playbooks.

• Utilize AI-driven tools and automation to boost efficiency, scalability, and performance.

• Activate marketing strategies throughout the buyer journey to generate and expedite opportunities.

• Work alongside Sales counterparts, SDRs, Account Executives, and Partner teams to ensure marketing investments align with business priorities.

• Engage in pipeline reviews, forecasting discussions, account planning, and quarterly business evaluations.

• Collaborate with Product Marketing, Field Marketing, Marketing Operations, Web Campaigns, and Corporate Marketing teams.

• Set KPIs and reporting frameworks; drive optimization through testing, experimentation, and data-informed decision-making.

• Present performance insights and recommendations to sales and marketing leadership.

• Act as a trusted advisor and thought leader on demand generation topics, trends, and best practices.

• Mentor, coach, train, and provide feedback to team members.

⛳️ Requirements

• Bachelor's degree or equivalent experience.

• A minimum of five years of experience in B2B marketing.

• At least three years of experience in demand generation, revenue marketing, digital marketing, campaign marketing, or ABM.

• Demonstrated success in collaborating with Sales to meet pipeline and revenue objectives.

• Proficient in using marketing automation, CRM, analytics, and digital marketing technologies.

• Strong skills in communication, project management, analysis, and stakeholder management.

• Experience with AI and automation tools to enhance marketing effectiveness is preferred.

🏝️ Benefits

• Comprehensive health and wellness programs.

• Opportunities for professional development and growth.

• Flexible work arrangements to promote work-life balance.

• Collaborative and innovative work environment.