Lead Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement demand generation strategies that align with pipeline, revenue, and growth targets.

• Take ownership of the demand strategy for designated regions, industries, or market segments.

• Create quarterly and annual plans for pipeline generation while identifying potential risks and opportunities.

• Monitor the health of the pipeline and suggest actions to enhance performance and conversion rates.

• Design and execute comprehensive demand programs utilizing digital campaigns, webinars, nurture programs, ABM, partner initiatives, and sales activation efforts.

• Collaborate with Global Campaigns and internal teams to deploy and optimize campaign playbooks effectively.

• Utilize AI-enabled tools and automation to enhance efficiency, scalability, and performance.

• Activate marketing strategies throughout the buyer journey to generate and expedite opportunities.

• Work alongside Sales, SDRs, Account Executives, and partner teams to ensure marketing investments align with business objectives.

• Engage in pipeline reviews, forecast discussions, account planning, and quarterly business assessments.

• Partner with Product Marketing, Field Marketing, Marketing Operations, Web Campaigns, and Corporate Marketing teams.

• Set KPIs and reporting structures; drive optimization through testing, experimentation, and data-driven decision-making.

• Present performance insights and recommendations to sales and marketing leadership.

• Act as a trusted advisor and thought leader on demand generation trends, challenges, and best practices.

• Contribute to departmental growth and quality through knowledge sharing and mentoring.

• Provide mentorship, training, and constructive feedback to team members.

⛳️ Requirements

• Bachelor's degree or equivalent professional experience.

• Five or more years of experience in B2B marketing.

• At least three years in demand generation, revenue marketing, digital marketing, campaign marketing, or ABM.

• Demonstrated success in collaborating with Sales to meet pipeline and revenue targets.

• Experience with marketing automation, CRM, analytics, and digital marketing technologies.

• Excellent communication, project management, analytical, and stakeholder management skills.

• Preferred experience in leveraging AI and automation tools to enhance marketing effectiveness.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible work hours and remote work options.

• Professional development and training opportunities.

• Generous paid time off and holiday leave.