Lead Consumer Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in the RepairPal operations within Yelp’s business framework.

• Take ownership of B2C omni-channel content marketing initiatives and campaigns throughout the customer journey.

• Create innovative engagement and conversion strategies across social media, email, SMS, search, RepairPal, Yelp, and additional platforms.

• Facilitate both external and internal marketing activities aimed at enhancing engagement, conversions, and customer retention.

• Collaborate with the Marketing Manager on execution planning, setting quarterly goals, and strategizing.

• Enhance consumer engagement, drive shop traffic, and achieve business KPIs.

• Work alongside Product and internal as well as external partner teams to develop co-branded, consumer-oriented marketing materials.

• Create, maintain, and distribute comprehensive marketing assets and toolkits for partners and RepairPal Certified shops.

• Write and publish consumer-oriented content across various channels including blogs, emails, print, social media, and web platforms.

• Build, manage, and optimize data-driven email marketing campaigns using HubSpot.

• Monitor and analyze campaign performance, utilizing data to refine strategies and enhance outcomes.

• Keep abreast of marketing trends, advancements in the automotive industry, and the competitive landscape.

⛳️ Requirements

• A minimum of 4 years of experience in digital marketing, with a focus on consumer-oriented campaigns, performance metrics, and time-sensitive execution.

• A background in SaaS is preferred.

• Capability to craft effective B2C marketing strategies and engaging consumer-focused content.

• Outstanding writing, storytelling, and communication abilities.

• Experience in producing brand-consistent, multi-channel content and adjusting tone for various audiences.

• Basic skills in visual design.

• Proficiency in HubSpot for email marketing, automation, list segmentation, CRM management, and reporting.

• Strong computer skills, including knowledge of Google Suite, Salesforce, and relevant marketing tools.

• Comprehension of email marketing, social media, SEO, CTAs, customer journey mapping, and the creation of channel-specific content.

• Ability to balance strategy with execution, collaborate with stakeholders, and adapt based on feedback.

• Highly organized and detail-focused; capable of managing multiple projects autonomously in a remote setting.

• A background in or passion for the automotive industry and technology is advantageous.

• A portfolio demonstrating professionally created marketing materials, published work for recognized brands, measurable audience engagement, and business impact.

• Commitment to executing responsibilities with the utmost integrity.

🏝️ Benefits

• Comprehensive medical, vision, and dental coverage starting on the first day.

• 15 days of PTO, increasing with over 2 years of service.

• 12 paid holidays each year.

• One additional floating holiday.

• Up to 14 weeks of parental leave.

• Monthly wellness subsidy.

• Reimbursement for work-from-home expenses.

• Flexible spending account options.

• 401(k) retirement savings plan.

• Employee stock purchase plan.

• Arrangement for remote work.

• Opportunities for travel to partner meetings, industry events, and trade shows.