Lead Architect – AJO

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the main expert for the Adobe Journey Optimizer platform, providing guidance on architecture, governance, and best practices.

• Lead discovery initiatives for both clients and internal teams to grasp business needs and solution requirements.

• Acquire in-depth knowledge of clients' businesses and available data to ensure platform solutions align with marketing goals.

• Convert business needs into technical specifications for platform setup, data schemas, integrations, and customer journeys.

• Collaborate with AEP/CDP Architects and Engineers on XDM schemas, data ingestion, dataset enablement, transformations, event pipelines, and monitoring.

• Spearhead the configuration and development of digital marketing campaigns across various channels, including email, SMS, push notifications, and in-app messaging.

• Manage user roles and permissions within AJO.

• Supervise development, testing, and deployment tasks carried out by developers.

• Assist development teams working on platform integrations.

• Generate and present architecture and technical specification documents.

• Act as the primary technical platform Subject Matter Expert (SME) for both internal and client teams on a daily basis.

• Monitor system health and lead routine maintenance procedures.

• Coordinate workflows and deadlines across multiple platform projects and change control initiatives.

• Aid in project estimation and Marketing Technology roadmapping efforts.

• Support ongoing optimizations of the platform and schemas.

• Direct the technical implementation of features as required.

• Contribute to AEP Centers of Excellence, frameworks, accelerators, and reusable delivery assets.

⛳️ Requirements

• Proven experience with 3 or more complete end-to-end Adobe Journey Optimizer implementations, encompassing architecture, data design, integration, and activation.

• At least 3 years of hands-on experience with Adobe Journey Optimizer.

• Knowledge of Channel Configuration, Data Sources, Events, Actions, Audience Definition, Decision Management, and other standard AJO tasks.

• Understanding of non-native activation and journey orchestration in AJO involving customer interaction through external systems.

• Adobe Journey Optimizer certification is preferred.

• Strong preference for experience with Adobe Experience Platform, RTCDP, and CJA.

• Experience as a data modeler is required.

• Proficiency in JSON and XML is essential.

• Experience or familiarity with HTML, MJML, CSS, and responsive email coding is an advantage.

• Agency experience is preferred, along with 2+ years of client-facing experience and knowledge of agency structures and agile project management methodologies.

• Strong understanding of digital marketing execution processes, audience segmentation methods, industry best practices, legal compliance in communication, and analysis of downstream campaigns.

• Exceptional oral and written communication skills.

• Ability to communicate effectively with technical teams, business stakeholders, and management.

• Familiarity with marketing automation platforms and marketing cloud solutions such as Adobe Campaign, Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze, Marketo, or similar tools.

• A Bachelor's degree in Computer Science, a related business or technology field, or equivalent work experience is required.

🏝️ Benefits

• Equal opportunity employer.

• Eligible candidates may be sponsored for employment visas.