Key Account Manager – Germany & Neighboring Markets

This is a fully remote position, open to applicants in Germany.

📋 Description

• Identify, develop, and oversee strategic off-trade accounts in Germany, with opportunities for expansion into neighboring markets.

• Collaborate closely with distributors and internal teams to enhance distribution, visibility, and sustainable growth of the Gérard Bertrand product range.

• Acquire new business from national and regional retail chains, specialist wine merchants, department stores, cash & carry operators, and other key off-trade accounts.

• Cultivate selected strategic on-trade accounts, such as major hotels, restaurants, or hospitality groups, when opportunities present themselves.

• Oversee the entire business development process, including prospecting, proposals and tenders, negotiations, listings, commercial terms, assortment, and pricing strategies.

• Create annual activation plans from product launch through to performance evaluation.

• Leverage market intelligence, customer insights, and sales data to pinpoint growth opportunities and build compelling business cases.

• Track sales, distribution, promotional effectiveness, and profitability.

• Collaborate with distributor key account teams to ensure robust execution.

• Establish direct relationships with customer decision-makers.

• Represent Gérard Bertrand at essential meetings, trade fairs, and strategic events.

⛳️ Requirements

• Strong passion for wine and demonstrated commercial experience in the German off-trade market; experience in wine and spirits is highly desirable.

• Proven track record in Key Account Management with national or regional off-trade chains in the wine category.

• In-depth knowledge of the German retail landscape, purchasing structures, and commercial negotiation processes.

• Exceptional negotiation, presentation, and closing skills, with the ability to create compelling proposals and foster long-term customer partnerships.

• Fluent in German (preferably native) and proficient in English.

• Residing in Germany with convenient access to major business centers, and willing to travel frequently within Germany and possibly to neighboring markets.

• Strong understanding of both French and German business cultures.

• Proficiency in the French language is a plus.

• Bachelor’s or Master’s degree in Business, Sales, Marketing, or equivalent professional experience.

• Confident and credible when engaging with buyers, senior decision-makers, and distributor partners.

• A winning mindset and a strong commitment to sustainable growth.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and career advancement.

• Work in a dynamic and engaging environment with a passionate team.

• Access to exclusive wine events and tastings.