Key Account Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement marketing strategies tailored to assigned Growth and Tier 3 client segments.

• Gain a deep understanding of client business models, remarketing goals, and market challenges.

• Create marketing plans specific to each account and act as the primary marketing contact for these accounts.

• Serve as the main marketing liaison for designated commercial accounts.

• Design and execute targeted marketing campaigns across Manheim’s auction network.

• Collaborate with Field Marketing and cross-functional teams on client initiatives.

• Coordinate marketing activations that include digital, event, and location-based strategies.

• Leverage Salesforce, analytics platforms, and AI-enabled tools to convert data into insights and performance narratives.

• Transform campaign, buyer, and account data into actionable recommendations.

• Prepare performance recaps and summaries for Sales, Field Marketing, and Key Account Marketing partners.

• Monitor and report on KPIs, marketing impact, and ROI.

• Collaborate with Sales, Operations, Data Analytics, and Corporate Marketing teams.

• Share campaign insights and performance summaries to aid in decision-making.

• Ensure smooth handoffs, consistent communication, adherence to brand standards, and tailored client experiences.

⛳️ Requirements

• Bachelor’s degree in a relevant field and 6 years of progressive experience in B2B marketing, focusing on account management and campaign execution; alternative qualifications include a master’s degree with 4 years of experience, a Ph.D. with 1 year of experience, or 10 years of experience in a related area.

• Proven track record of building and sustaining client relationships.

• Experience in managing marketing budgets and demonstrating campaign ROI.

• Ability to simplify complex information into clear, concise insights for varied audiences.

• Exceptional communication and presentation abilities for client interactions.

• Capacity to prioritize tasks and adapt to competing priorities.

• Strong attention to detail.

• Robust analytical skills and familiarity with marketing analytics tools and CRM platforms such as Salesforce.

• Experience utilizing AI-powered tools or advanced analytics to summarize data, identify trends, and support strategic decision-making.

• Availability to work on CST or EST schedules.

• Willingness to travel up to 25% for client meetings and visits to auction locations.

• Must reside within 60 miles of a major airport.

• Must be authorized to work in the United States for any employer without current or future sponsorship.

• No OPT, CPT, STEM/OPT, or visa sponsorship available now or in the future.

• Pre-employment drug testing is required.

• Preferred: degree in Marketing, Business, Analytics, or a related field.

• Preferred: experience in the automotive, auction, fleet, rental, or remarketing industries.

• Preferred: experience with growth-stage accounts or emerging client segments.

• Preferred: proficiency in marketing analytics and data visualization tools.

🏝️ Benefits

• Competitive salary along with bonus and incentive plans.

• Flexible time-off policies and accommodating work schedules.

• Comprehensive healthcare options available for individuals and families.

• 401(k) retirement plans with company matching contributions.

• Opportunities for professional development and continuing education.

• Inclusive parental leave policies.

• Coverage for fertility treatments and adoption assistance.

• Pet insurance options.

• Employee discounts.

• Paid holidays.

• Up to 160 hours of paid wellness annually.

• Bereavement leave.

• Time off to vote.

• Jury duty leave.

• Volunteer time off.

• Military leave.

• Health care insurance options (medical, dental, vision).

• Flexible vacation/wellness days and/or PTO.