Junior Performance Marketer – Adult RTB

This is a fully remote position, open to applicants in Europe.

📋 Description

• Initiate and enhance campaigns for adult user acquisition.

• Track performance across various traffic sources, placements, formats, markets, and creative assets.

• Adjust budget allocations based on Cost Per Acquisition (CPA), conversion rates, and traffic quality.

• Detect underperforming placements, fraudulent activity, and subpar traffic.

• Contribute to the development of creative hypotheses and testing strategies.

• Assess performance metrics beyond mere clicks and registrations.

• Analyze subscription conversion rates and customer quality.

• Ensure precise tracking and reporting of campaigns.

• Clearly communicate results and proposed actions.

• Gradually progress towards independent management of significant campaign budgets.

⛳️ Requirements

• Recent experience in executing campaigns directly.

• Personal accountability for campaigns or a specific segment of advertising expenditure.

• Proven track record of making optimization decisions for campaigns.

• Knowledge of CPA, conversion metrics, Return on Ad Spend (ROAS), and basic Lifetime Value (LTV).

• Significant involvement in creative testing initiatives.

• Strong numerical analytical skills.

• Effective communication abilities.

• Quick learner with a strong sense of ownership.

• Experience in B2C or Direct-to-Consumer (DTC) sectors.

• Comfortable working with explicit creative content.

• Familiarity with adult acquisition, native advertising, push notifications, or Real-Time Bidding (RTB) traffic is a plus.

• Knowledge of platforms like TrafficJunky, ExoClick, TrafficStars, Clickadu, PropellerAds, Adsterra, or TrafficFactory is advantageous.

• Experience with Taboola, Outbrain, or MGID is beneficial.

• Familiarity with tracking tools such as Voluum, Binom, or RedTrack is an advantage.

• Understanding of server-to-server postbacks, sub-ID tracking, and placement-level tracking is beneficial.

• Relevant experience in mobile gaming, performance marketing, mobile growth agencies, consumer subscription applications, or iGaming and online betting.

• Relevant experience in dating and social applications, DTC, e-commerce, or other high-volume B2C subscription businesses.

• Willingness to work under a B2B contractor arrangement.

🏝️ Benefits

• Competitive salary package.

• Fully remote working opportunity.

• B2B contract arrangement.

• Opportunity to progressively take ownership of larger acquisition budgets.

• Hands-on experience in international performance marketing and RTB acquisition.

• Exposure to a high-growth AI environment.