ISV Ecosystem Growth Manager

This is a fully remote position, open to applicants in California, +4 more states.

📋 Description

• Create and implement multi-channel growth initiatives aimed at product, engineering, and partnership leaders to enhance the adoption of identity standards and drive pipeline into the Okta Integration Network.

• Develop automated lifecycle sequences and conduct ongoing experimentation throughout the ISV journey to minimize friction, boost completion rates, and demonstrate ROI.

• Design automated "go-to-market in a box" toolkits to assist newly integrated ISVs in announcing their integration and speeding up adoption.

• Set up, monitor, and refine Okta's SaaS ISV acquisition funnel and ecosystem growth KPIs, which include pipeline velocity, conversion rates, and time-to-publish.

• Partner with IT, Marketing Operations, and Digital teams to create scalable ISV marketing systems utilizing AI and marketing automation.

• Formulate and implement strategies to identify, source, and enrich target contacts within ISV organizations.

• Apply advanced methodologies, frameworks, and best practices to design, establish, and enhance ecosystem marketing efforts.

⛳️ Requirements

• A minimum of 4 years of experience in growth marketing, partner marketing, developer marketing, business operations, or product marketing within an enterprise B2B SaaS or platform organization.

• Demonstrated success in building, monitoring, and optimizing growth campaigns or conversion funnels through data-driven approaches.

• Capability to convert technical software concepts into persuasive business arguments for audiences that range from software engineers to executive decision-makers.

• In-depth understanding of SaaS business models, platform dynamics, and the software development lifecycle.

• Exceptional collaboration and communication skills, with a proven history of fostering alignment across Product, Developer Success, Corporate Development, and Marketing teams.

• High level of autonomy, a self-starter attitude, and comfort in fast-paced, dynamic environments with changing priorities.

• Proficient in marketing automation platforms such as Marketo, HubSpot, or Pardot and their integration with CRMs like Salesforce.

• Experience in designing and executing A/B tests or multi-variate experiments.

• Familiarity with analytics and visualization tools like Tableau or Looker.

• Practical experience utilizing AI tools within a marketing context.

• Knowledge of developer-facing ecosystems, app marketplaces, or partnership-driven growth strategies.

• Experience working with enrichment platforms such as Clearbit, ZoomInfo, or Clay.

🏝️ Benefits

• Equity (where applicable)

• Bonus

• Health insurance

• Dental insurance

• Vision insurance

• 401(k)

• Flexible spending account

• Paid leave, including PTO and parental leave

• Supporting Your Well-Being

• Driving Social Impact

• Developing Talent and Fostering Connection + Community

• Immersive, in-person onboarding experience