International Healthcare Demand Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Oversee the development and management of the comprehensive marketing strategy for the international healthcare go-to-market segment.

• Establish goals, objectives, and KPIs while incorporating insights from stakeholders and the GTM strategy team.

• Develop and advocate for audience-specific and industry-focused thought-leadership strategies.

• Link healthcare thought leadership to the wider brand and overarching thought-leadership framework.

• Identify and implement key strategic industry events to enhance awareness and stimulate demand.

• Collaborate with field marketing to coordinate pre- and post-event sales outreach efforts.

• Generate detailed campaign briefs in partnership with the portfolio marketing team.

• Define campaign goals, target demographics, messaging, and creative specifications.

• Manage demand funnel health and ensure lead-generation KPIs are achieved.

• Refine demand-generation strategies and deliver consistent analyses of marketing pipeline contributions to business leaders and sales teams.

• Guide, mentor, and provide constructive feedback to team members.

• Support departmental growth through knowledge sharing, best-practice coaching, and innovative insights on market trends.

⛳️ Requirements

• A minimum of 10 years of experience in a marketing programs role or a similar position.

• Proven experience in sales interaction and go-to-market execution.

• Experience in crafting integrated marketing plans, budgets, and strategies.

• A track record of driving pipeline and revenue growth.

• Exceptional oral and written communication skills.

• Ability to engage with and influence executive-level stakeholders.

• Strong project management, organizational, and multitasking skills.

• Capability to handle multiple priorities in a fast-paced and dynamic environment.

• Demonstrated leadership abilities and business acumen.

• Ability to influence without direct ownership, foster trust, and build consensus among cross-functional and international teams.

• Experience in healthcare or industry-specific marketing.

• Understanding of sector-specific buyer journeys and market dynamics.

• Experience in international or global marketing, including regional campaign execution.

• Experience collaborating with international regional marketers.

• Familiarity with demand generation platforms, marketing automation tools, and analytics.

• Experience partnering with external vendors, agencies, and industry collaborators.

• Creative thinking skills and the ability to mentor and develop other marketing team members.

🏝️ Benefits

• Career development resources.

• Wellbeing programs.

• Innovation practices.

• Inclusive workplace culture.

• Employee initiatives and community giving campaigns.