International Commercial Manager

This is a fully remote position, open to applicants in United Kingdom, +1 more country.

📋 Description

• Tailor the trade-channel priorities and growth objectives for the UK, Benelux, Italy, Switzerland, and Austria.

• Customize the commercial strategy for each market, encompassing priorities, KPIs, and customer-centric plans.

• Establish channel- and market-specific assortments, key SKUs, and ranging suggestions for key retailers and Amazon.

• Set and monitor distribution KPIs.

• Define "perfect store" standards, including shelf execution, secondary displays, POS, and claims management.

• Establish and track KPIs for shelves and displays.

• Create local promotional guidelines and plans for in-store/online activations.

• Monitor the ROI of promotions.

• Develop local omnichannel pricing and pack-size strategies.

• Set and track pricing and margin KPIs.

• Empower local KAMs and field sales teams for effective execution.

• Ensure timely and complete delivery of sell-in tools and brand/category training.

• Localize the innovation master plan and sell-in toolkits for international retailers and Amazon.

• Serve as the primary liaison between international country execution/KAM teams and the central commercial strategy function.

• Manage commercial KPI and ROI tracking and reporting for international markets.

• Represent International in global commercial review cycles.

• Provide local retailer and consumer insights to inform global brand and commercial planning.

• Report to the VP International, with a dotted line to the Global Commercial Lead.

⛳️ Requirements

• 6–8 years of experience in commercial strategy, trade marketing, category management, or key account management within FMCG, CPG, sports/active nutrition, or wellness sectors.

• Direct experience with major retailers in the UK and/or Benelux, with potential multi-market or regional experience.

• Comfortable working across functions and cultures with a German HQ team.

• Strong analytical abilities, with a track record of managing commercially relevant KPIs and translating data into actionable insights.

• Hands-on and pragmatic approach.

• Exceptional stakeholder management and communication skills.

• Ability to influence across markets and functions without direct authority.

• Must be based in the UK or the Netherlands.

• Willingness to travel frequently to Hamburg and throughout the International market cluster.

• Proficiency in German is a plus but not mandatory.

🏝️ Benefits

• Flexible working hours and options for remote work.

• Workation opportunities.

• 28 days of vacation per year.

• Attractive employee discounts.

• Continuous opportunities for professional development and increased responsibilities.

• A diverse and inclusive workplace culture.