International Commercial Manager

This is a fully remote position, open to applicants in Germany, +2 more countries.

📋 Description

• Tailor the group’s trade-channel priorities and growth objectives for the UK, Benelux, Italy, Switzerland, and Austria.

• Customize the commercial strategy for each market, encompassing priorities, KPIs, and customer-centric plans.

• Establish channel- and market-specific assortments, key SKUs, and ranging suggestions for main retailers and Amazon.

• Set “perfect store” benchmarks for shelf execution, secondary displays, point of sale, and claims.

• Develop local promotional guidelines and in-store/online activation strategies; monitor promotional ROI.

• Formulate local omnichannel pricing and pack-size strategies; keep track of pricing and margin KPIs.

• Support local Key Account Managers and field sales teams with sell-in tools and brand/category training.

• Adapt the innovation masterplan and sell-in toolkits for international retailers and Amazon.

• Serve as the primary liaison between international country execution, KAM teams, and central/global commercial strategy.

• Oversee tracking and reporting of commercial KPIs and ROI for international markets.

• Represent International in global commercial review meetings.

• Integrate local retailer and consumer insights into global brand and commercial planning.

• Report to the VP International, with a dotted line to the Global Commercial Lead.

⛳️ Requirements

• 6–8 years of experience in commercial strategy, trade marketing, category management, or key account management in FMCG, CPG, sports/active nutrition, or wellness sectors.

• Direct experience with major retailers in the UK and/or Benelux, with potential multi-market or regional exposure.

• Comfortable working cross-functionally and cross-culturally with a team based in Germany.

• Strong analytical abilities, with a track record of managing commercially relevant KPIs and translating data into actionable insights.

• Hands-on, pragmatic approach to problem-solving.

• Excellent stakeholder management and communication skills, capable of influencing across markets and functions without direct authority.

• Must be based in the UK or the Netherlands.

• Willing to travel frequently to Hamburg and throughout the International market cluster.

• Proficiency in German is advantageous but not mandatory.

🏝️ Benefits

• Flexible working hours and options for remote work.

• Opportunity for workation.

• 28 days of vacation per year.

• Attractive employee discounts.

• Continuous opportunities for professional development and increased responsibilities.

• A diverse and inclusive workplace culture.