Interim Director of Creators – Community

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of and expand Bobbie's creator and community initiatives, encompassing the Bobbie Besties creator program, in-person community events, influencer partnerships, and a national ambassador initiative.

• Convert brand and messaging strategies into creator-focused programs that enhance awareness both online and in retail locations, driving measurable growth for product launches.

• Develop strategies, manage the budget, and build the team while overseeing managers and coordinators.

• Identify and evaluate creators; oversee onboarding, contracting, briefing, content assessment, usage rights, and performance monitoring.

• Create concepts for creators, develop content franchises, establish calendars, and devise paid media strategies.

• Ensure that creator content adheres to infant nutrition marketing standards and Bobbie's guidelines.

• Design in-person community programming and scalable event playbooks.

• Cultivate community-driven partnerships and spearhead influencer collaborations.

• Collect insights from parents and members to inform brand, product, and messaging teams.

• Define the vision, strategy, and priorities for the function; mentor and develop the team.

• Establish CRM systems for creators and ambassadors, create briefing templates, approval workflows, and reporting dashboards.

• Manage relationships with agencies, platforms, and vendors.

• Collaborate with brand, growth, retail, product marketing, legal, and regulatory teams.

• Present function performance narratives and recommendations to leadership.

• Provide coverage for maternity leave for approximately 8 months, reporting to the Marketing Director and Chief Brand Officer.

⛳️ Requirements

• Over 8 years of experience in creator, influencer, community, or social marketing.

• A minimum of 3 years in a leadership role managing a team.

• Proven experience in building and scaling creator or influencer programs.

• Background in hiring, coaching, and developing managers and coordinators.

• Proficiency in paid social and creator media.

• Experience in producing in-person events or activations from initial concept to execution.

• Data-driven and focused on outcomes, with a strong understanding of metrics linking community and creator efforts to growth and retail performance.

• Excellent instincts for branding, messaging, and resonance with parents.

• Strong project management and operational capabilities.

• Exceptional written and verbal communication skills.

• Experience in regulated industries, marketing to parents or healthcare providers, scaling ambassador/community programs, and familiarity with the infant formula category, or an existing network in creator/talent/medical and parenting communities are desirable.

🏝️ Benefits

• Equal opportunity employer.

• Diverse and inclusive company culture.

• Bobbie Personnel Privacy Policy and Notice at Collection.