Integrated Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Implement Sparkfund's content strategy through the creation of blogs, articles, white papers, case studies, infographics, talking points, and various other marketing materials.

• Convert technical insights from subject matter experts and executives into thought leadership content focused on distributed capacity and the DCP model.

• Craft presentations, briefing documents, speaker decks, and talking points for conferences, industry engagements, and media opportunities.

• Produce and sustain sales enablement materials for discussions with utility providers and large-load customers.

• Oversee the content calendar and asset library.

• Publish and manage website content utilizing SEO and GEO best practices.

• Coordinate marketing efforts across paid, earned, shared, and owned channels.

• Organize industry events, conferences, sponsorships, speaking engagements, and associated logistics.

• Identify and seek out speaking engagements for leaders and subject matter experts.

• Manage speaker submissions, preparation, presentations, schedules, and provide on-site event support.

• Control event budgets, vendor relationships, timelines, and deliverables.

• Monitor and report on content and event performance metrics.

• Create program marketing materials, explainers, training presentations, co-branded content, and collateral aimed at prospects.

• Collaborate with internal teams, freelance vendors, and external partners in the production and review of content.

• Ensure messaging consistency and brand alignment across all marketing initiatives.

• Work alongside Commercialization, Program Management, and other teams to advance business objectives.

⛳️ Requirements

• A minimum of 4 years of experience in integrated marketing, content marketing, multichannel marketing, or a related field.

• Experience in B2B marketing, particularly with utilities, government agencies, or large enterprise clients.

• Exceptional writing, editing, and content development capabilities.

• Proficiency in translating intricate or technical information into clear and engaging messaging.

• Experience in coordinating marketing activities across diverse channels, including content, digital, social media, email, events, and public relations.

• Strong project management and organizational abilities.

• Capacity to handle multiple initiatives, stakeholders, and deadlines concurrently.

• Ability to collaborate across various teams and communicate effectively with senior leaders, technical experts, and external partners.

• Capacity to work independently, manage conflicting priorities, and adapt to dynamic business needs in a remote setting.

🏝️ Benefits

• Employer-subsidized medical, dental, vision, disability, and life insurance.

• 401(k) retirement plan with a 2% employer match.

• Flexible vacation policy.

• Paid federal holidays.

• Flexible Fridays (half-day Fridays every week).

• 12 weeks of gender-neutral paid caregiver leave.

• One-time work-from-home stipend for eligible remote positions.

• Monthly phone and internet allowance.

• Discretionary bonuses or incentive compensation may be available, subject to plan terms and performance.