Integrated Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement comprehensive marketing strategies for IGK.

• Enhance brand visibility, cultural significance, professional credibility, community involvement, and retail influence.

• Oversee influencer and creator marketing initiatives, including partnerships, campaigns, content creation, negotiations, amplification, and performance analytics.

• Propel integrated initiatives across seeding and gifting, retail and trade marketing, professional and stylist partnerships, experiential, editorial and cultural events, and community engagement.

• Integrate Brand Marketing, PR, Creative, Sales, Education, Retail, Media, and external collaborators.

• Cultivate IGK’s professional influence and stylist network via celebrity stylists, editorial artists, industry professionals, educational programs, seeding, events, and advocacy initiatives.

• Design marketing programs tailored to retailers, aligned with retail goals and commercial ambitions.

• Recognize consumer, cultural, creator, and category trends, translating insights into partnerships, activations, and brand prospects.

• Link brand narratives with product discovery and retail conversions across consumer, professional, and commercial channels.

• Establish scalable best practices, measurement systems, and iterative learning processes.

• Act as a strategic cross-functional collaborator to ensure cohesive execution and consistency.

• Assist with special projects and departmental initiatives.

• Provide backup support during absences or high workload periods.

• Execute administrative or clerical tasks as assigned.

• Support initiatives that promote cross-departmental collaboration.

• Work alongside the Influencer Manager and Trade Marketing Manager.

• Report directly to the Director, Trade Marketing.

⛳️ Requirements

• Bachelor’s degree.

• 5–8 years of experience in influencer and/or integrated marketing.

• Demonstrated success in influencer and/or integrated marketing.

• Established influencer connections and relationships.

• Self-motivated and proactive.

• Highly organized, detail-oriented, and a problem solver.

• Capability to generate ideas and execute them effectively.

• Strong sense of ownership, accountability, and initiative.

• Proficient in Tribe, CreatorIQ, and similar platforms.

• Familiar with Word, Excel, and PowerPoint.

• Must reside on the East Coast; candidates who can work during EST hours are preferred.

• Reliable internet connection and a designated workspace without significant distractions.

• Willingness to travel frequently, which may include extended periods of driving or being in a vehicle.

• Ability to lift up to 30 pounds occasionally.

• Capacity to sit for extended periods and work on a computer.

• Ability to stand, bend, stoop, and reach for extended durations.

• Capability to perform tasks requiring fine motor skills, such as typing and using a mouse.

• Ability to carry and transport promotional or sales materials.

🏝️ Benefits

• Comprehensive health, dental, and vision coverage.

• Flexible spending and health savings accounts (FSA/HSA).

• Employer-funded life insurance with options for supplemental coverage.

• Employer-covered long-term and short-term disability insurance.

• Employee Assistance Program (EAP).

• 10 vacation days.

• 4 personal days.

• 5 sick days.

• Eleven paid holidays.

• Paid parental leave.

• Summer Fridays between Memorial Day and Labor Day.

• 401(k) plan with company matching.

• Monthly technology stipend.

• Eligibility for an annual discretionary bonus.

• Quarterly sample boxes featuring products from the company’s brands.

• Employee referral program with incentives.

• Flexible remote work options.

• Dedicated workspace for remote work.

• Equal Opportunity Employer.