Integrated Marketing Lead

This is a fully remote position, open to applicants in North America.

📋 Description

• Design and implement social media-driven campaigns from initial concept to performance analysis.

• Assist in partner and product launches with synchronized social media, influencer, and paid advertising initiatives.

• Support integrated marketing efforts across digital, social, paid, influencer, and events.

• Collaborate with the growth marketing contractor to ensure that paid campaigns align with significant launches and initiatives.

• Investigate, assess, and manage the brand's visibility on new and emerging social platforms.

• Conduct social listening and relay community and customer insights to the Product and other teams.

• Manage daily social media operations and content production across Walrus platforms.

• Develop and enhance the Walrus YouTube channel, including content planning, uploading, and optimization.

• Maintain content calendars and craft channel-specific social media copy.

• Establish and uphold channel-specific voice guidelines for LinkedIn, X, YouTube, and other platforms.

• Collaborate with the Content and Community teams to create user-centered content.

• Organize and coordinate Walrus-hosted X Spaces.

• Boost executive communications and provide guidance on enhancing leadership's social media presence.

• Develop and manage a B2B influencer program, including paid collaborations, contracts, budgeting, and agency oversight.

• Coordinate influencer content for campaigns, product launches, and events, and evaluate its effectiveness.

• Assist in event execution, managing brand presence, merchandise, guerrilla marketing, and influencer activities.

• Oversee digital and social media activation for events.

• Manage specific partner marketing campaigns from strategy development to reporting.

• Facilitate co-marketing efforts, joint announcements, customer success stories, and case studies.

• Implement partner campaigns across owned channels, including social media, YouTube, and X Spaces.

• Contribute to the growth marketing strategy and coordinate with the growth marketing contractor.

• Analyze paid performance in relation to pipeline, lead, and developer sign-up objectives.

• Ensure consistent messaging and brand alignment across paid initiatives.

• Oversee marketing projects, timelines, editorial calendars, and delivery monitoring.

• Develop and share AI workflows and tools for content creation and campaign execution.

• Collaborate with Design, DevRel, Education, Content, Community, Growth, Product Marketing, Partner Marketing, and Communications teams.

⛳️ Requirements

• 6–9 years of experience in integrated, social, or growth marketing.

• Proven ownership of B2B brand social media channels.

• Experience managing influencer programs, including paid partnerships with B2B thought leaders, agency oversight, contracts, and budgeting.

• Hands-on experience in paid or growth marketing, including strategy formulation and performance review against pipeline, lead, and sign-up goals.

• Familiarity with working alongside agencies or contractors for daily execution tasks.

• Experience supporting events, including merchandise, on-site activations, and guerrilla marketing initiatives.

• Experience in managing partner or co-marketing campaigns with enterprise clients or ecosystem partners.

• Demonstrated B2B marketing proficiency, particularly with enterprise audiences.

• Experience in social listening and translating insights into actionable content and campaign strategies.

• Experience in supporting executive or leadership communications on social media platforms.

• Strong organizational and project management capabilities.

• Exceptional written and verbal communication skills.

• Proficiency in social media management and listening tools, paid advertising platforms, analytics software, and content management systems.

• Experience in developing AI workflows for marketing content and operations is advantageous.

• Comprehensive understanding of copywriting, SEO, PPC, and analytics.

• Strong creative problem-solving abilities and meticulous attention to detail.

• Capability to work both independently and collaboratively in a dynamic environment.

• Willingness to travel approximately 15% of the time.

🏝️ Benefits

• Remote work arrangement.

• Approximately 15% travel required for events.