Integrated Marketing Campaign Manager

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Design and implement comprehensive, multi-channel campaigns aimed at generating demand, building pipeline, and increasing revenue.

• Convert business objectives into cohesive campaigns that utilize email, paid media, web platforms, events, and sales outreach.

• Take full ownership of campaign execution from start to finish, including the creation and launch of campaigns within HubSpot.

• Create, test, and publish campaign materials in HubSpot, such as emails, landing pages, workflows, and forms.

• Collaborate with Lifecycle Marketing on aspects like segmentation, targeting, and timing.

• Oversee campaign workflows and triggers to facilitate lead generation and nurturing activities.

• Ensure that all campaigns are accurately tracked, tagged, and attributed.

• Work alongside product marketing, content creation, design, and sales teams to ensure alignment of messaging and campaign objectives.

• Coordinate with RevOps to synchronize Salesforce and HubSpot for effective campaign tracking and lead management.

• Provide sales teams with campaign insights, follow-up tactics, and enablement resources.

• Establish key performance indicators (KPIs) such as MQLs, pipeline metrics, conversion rates, and overall campaign ROI.

• Continuously monitor and enhance campaign performance in real-time through A/B testing, messaging adjustments, timing, and channel optimization.

• Create and maintain campaign reporting dashboards within HubSpot.

• Ensure adherence to data usage best practices, CAN-SPAM regulations, and GDPR compliance.

• Keep campaign data and attribution tracking organized and up-to-date.

⛳️ Requirements

• 4–7+ years of experience in B2B SaaS marketing, demand generation, or integrated campaign management.

• Practical experience in executing campaigns using HubSpot (or a similar Marketing Automation Platform).

• Strong knowledge of pipeline generation and SaaS funnel metrics.

• Familiarity with Salesforce CRM and experience in aligning marketing with sales efforts.

• Capability to manage both strategic planning and execution in a fast-paced work environment.

🏝️ Benefits

• Competitive compensation package that includes stock options.

• Flexible work schedule.

• Comprehensive benefits package, including retirement plan matching.

• Opportunity to make a significant impact on a daily basis.

• Collaborate with a dynamic and expanding team.

• Unlimited paid time off (PTO).

• Option for remote work across the United States and Ontario, Canada.

• Team collaboration during core working hours.