Integrated Campaigns Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the comprehensive campaign strategy and plan for Stripe’s stablecoin and crypto offerings, including Bridge.

• Lead the global, cross-functional initiative for campaign activation and its impact.

• Collaborate with communications, product marketing, channel teams, regional and field marketing, partner marketing, and sales teams to define and execute campaigns.

• Work alongside regional marketing to ensure campaigns are locally relevant and provide guidance on execution.

• Execute campaigns through various channels, including digital, web, email, online events, direct mail, social media, events, and sales plays.

• Create campaign materials and content sets such as whitepapers, guides, blogs, checklists, interactive content, and promotions/offers.

• Utilize or suggest leading tools to enhance or expedite campaign efforts.

• Serve as an authority on the targeted audience/solution, advocating for market trends, competitive landscape, and customer insights.

• Monitor, analyze, and report on campaign performance, concentrating on lead generation, pipeline growth, and target account penetration.

• Regularly share insights from campaigns to enhance overall campaign effectiveness.

⛳️ Requirements

• 8+ years of enterprise B2B marketing experience, encompassing a combination of integrated campaigns, content marketing, regional/field marketing, and/or account-based marketing, with a proven record of increasing scope.

• In-depth understanding of the fintech industry landscape, trends, and technology.

• Demonstrated expertise in partnering with regional marketing and sales teams to build, grow, and enhance the pipeline.

• Strong analytical skills, including the ability to create, interpret, and refine measurement tools and data.

• Outstanding presentation, writing, and communication abilities, particularly with executive stakeholders.

• Capacity to navigate ambiguity, assess and propose solutions, and foster clarity across complex, global stakeholder groups.

• Capability to build campaigns and programs from scratch, coordinating multiple moving parts across diverse functions.

• Experience in leading and managing large, intricate, global campaigns or programs.

• Strong analytical skills and the ability to interpret, analyze, and convey campaign performance across marketing and sales KPIs.

• Ability to influence cross-functional stakeholder groups, including senior leaders in sales, marketing, and product.

• Proven history of developing global campaigns and producing campaign playbooks for international localization and execution.

• Familiarity with modern storytelling and content trends.

• Agile, iterative, AI-savvy, and comfortable operating in ambiguous and high-growth environments.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Generous paid time off and holidays.

• Opportunities for professional development and growth.

• Collaborative and innovative work environment.