Integrated Campaigns and Programs Manager – EMEA

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Create and implement integrated campaign and program strategies that align with EMEA business objectives, with a focus on Account-Based Marketing (ABM) for key accounts and target segments.

• Plan, implement, and enhance integrated marketing campaigns across various channels including email, social media, paid search, display, ABM platforms, field programs, physical and virtual events, webinars, and EMEA lighthouse initiatives.

• Adapt global corporate-led campaigns for effective regional execution within EMEA markets.

• Collaborate with teams in Corporate Campaigns, Digital, ABM, Marketing Operations, regional Field Marketing, as well as sales and marketing stakeholders.

• Coordinate account plans, messaging, and program strategies; improve funnel performance; and generate measurable pipeline and revenue outcomes.

• Track campaign and program performance, reporting on KPIs such as engagement and pipeline contributions.

• Continuously refine programs based on data-driven insights.

• Oversee external vendors and agencies to guarantee high-quality execution and consistent program delivery throughout EMEA.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• More than 5 years of experience in integrated marketing, demand generation, or campaign/program management within the technology sector.

• Strong understanding of Generative AI use case adoption in marketing, including Claude.

• Proficiency with marketing automation platforms, CRM systems, and analytics tools such as Salesforce, Marketo, and 6sense.

• Fluency in both German and English, both written and spoken.

• Capacity to function effectively in a fast-paced, international, and matrixed environment.

• Outstanding communication, organizational, and stakeholder management abilities.

• Based in the UK; occasional travel is required for team meetings and regional or industry events across EMEA.

🏝️ Benefits

• Flexibility for remote work.

• Occasional travel for team meetings and regional or industry events across EMEA.