Integrated Campaign Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the complete integrated campaign strategy, from the initial creative brief to launch, optimization, and reporting.

• Convert Product Marketing positioning and messaging into a comprehensive cross-channel campaign framework that bridges awareness to pipeline.

• Develop and oversee the campaign calendar, managing timelines, deliverables, and dependencies among internal stakeholders.

• Collaborate with Campaign Leads and related campaign initiatives to discover opportunities for cross-campaign synergy or audience overlap.

• Manage the KPI dashboard and present the performance outcomes of campaigns to Demand Gen leadership.

• Work alongside Product Marketing to identify, brief, and activate campaign content assets tailored for each funnel stage.

• Offer messaging feedback and content direction based on campaign performance indicators and audience insights.

• Plan partner activations aligned with the core campaign timeline.

• Team up with regional marketing leaders to adapt campaigns to specific theater-level realities while ensuring KPI accountability.

• Collaborate with paid media on media strategies and audience targeting that align with ICP and ABM account lists.

• Test and enhance ad creatives, audience targeting, and budget allocation using performance metrics.

• Take responsibility for audience acquisition, promotion, and follow-up for campaign webinars.

• Integrate campaigns into nurture tracks and lifecycle journeys in collaboration with Email & Lifecycle Marketing.

• Ensure all assets and activations are properly tagged, tracked, and attributable in Salesforce and Tableau.

• Coordinate localization efforts and create campaign kits for regional activation.

• Develop account-level targeting lists using 6sense or DemandBase intent signals.

• Coordinate personalized campaign strategies with SDR and sales outreach.

• Monitor account engagement and pipeline impact for ABM accounts.

• Define campaign KPIs and establish reporting schedules.

• Keep track of funnel conversion metrics and suggest optimizations.

• Provide data-driven recommendations regarding budget, channel mix, and creative adjustments to Demand Gen leadership.

⛳️ Requirements

• 3–5 years of B2B marketing experience with a proven emphasis on integrated campaign management and demand generation.

• Demonstrated success in launching integrated campaigns across various channels, including paid digital, events, content/email, and/or ABM.

• Experience collaborating cross-functionally with Product Marketing, Digital, Field Marketing, Content, and Marketing Ops teams.

• Background in marketing within the cybersecurity sector, particularly targeting security operations or IT/security leadership personas.

• Familiarity with marketing automation and CRM platforms (Marketo and Salesforce) and comfort managing campaigns within these systems.

• Strong project management capabilities; adept at juggling multiple stakeholders, timelines, and deliverables simultaneously without oversight.

• Analytical mindset with the capacity to interpret campaign performance data, draw insights, and communicate recommendations effectively.

• Excellent written communication skills; skilled at translating complex technical messaging into clear and compelling campaign briefs and copy directions.

• Experience working in a matrixed marketing organization with both global strategy and regional execution teams, having created campaigns that regional teams could effectively implement while being comfortable collaborating across time zones.

• Proficiency with AI tools in daily marketing workflows, utilizing them to enhance research, briefing, analysis, and content iteration.

• Nice to have: Experience in a partner-led organization, with knowledge of MSPs/MSSPs, distribution partners, and CSPs.

• Nice to have: Hands-on experience with intent and ABM platforms such as 6sense or DemandBase.

• Nice to have: Understanding of ABX strategy, which includes account selection, tiering, and personalized campaign plays.

• Nice to have: Knowledge about multi-touch attribution models and how to accurately associate campaign activities with pipeline in Salesforce.

• Nice to have: Experience in building campaigns for diverse markets, including localization and regional adaptation.

🏝️ Benefits

• Restricted Stock Units (RSUs)

• Employee Stock Purchase Plan (ESPP)

• Flexible time off

• Paid company holidays and paid sick time

• Gender-neutral parental leave

• Grandparent leave

• Medical, dental, and vision coverage

• 401(k) retirement plan with company match

• Life and disability insurance

• Health and dependent care FSA

• Voluntary benefits (hospital, accident, critical illness)

• Employee Assistance Program (EAP)

• ARAG pre-paid legal

• Nationwide pet insurance

• Cancer Care program

• Global business travel medical insurance

• Home office allowance

• Mobile phone reimbursement

• Wellness coach

• Wellness/gym reimbursement

• Fertility coverage

• Adoption & surrogacy reimbursement