Image Brief & Conversion Associate

This is a fully remote position, open to applicants in Philippines, +5 more countries.

📋 Description

• Assess the reasons behind non-converting Amazon listings by pinpointing unresolved gallery inquiries, overlooked objections, and moments where buyer confidence diminishes.

• Establish the function and sequence of the seven image slots, addressing objections, and ensuring size and fit coverage.

• Prioritize seven Unique Selling Propositions (USPs) based on click potential and return prevention.

• Compose actionable image briefs that include one message, a headline, an optional subline, and limited callouts for each slot.

• Implement the two-second rule, ensuring that concepts are clear and legible at phone-thumbnail dimensions.

• Collaborate within client brand guidelines and specify asset reuse and file locations.

• Ensure accurate and consistent sizing across backend systems, image charts, and adhere to US/EU conventions.

• Comply with Amazon's image policies and mobile gallery standards.

• Conduct quality assurance on returned files for hierarchy, contrast, whitespace, text density, and effective use of close-up boxes.

• Download and review customer feedback, Voice of the Customer data, and return reports.

• Create buyer personas and prioritized pain-point lists, differentiating between listing issues and product-related problems.

• Retrieve Sales & Traffic, Search Query Performance, Returns, and Voice of the Customer reports.

• Develop ongoing sales, traffic, return-rate, and before/after conversion follow-ups.

• Consolidate exports by ASIN or SKU and create organized pivot tables.

• Provide clear one-page summaries that include findings, rationale, and recommended actions.

• Utilize Claude and ChatGPT for review analysis, draft copy, translation, and export summaries.

• Manage Claude projects, templates, and reusable AI workflows, including prompts, skills, and Standard Operating Procedures (SOPs).

• Verify AI outputs to avoid fabricated numbers, quotes, and measurements.

• Assess and potentially enhance the PowerPoint-based briefing workflow.

⛳️ Requirements

• Two to three or more years of direct experience with Amazon listings — whether in an agency, brand, or aggregator role — with hands-on access to Seller Central or Vendor Central.

• A genuine perspective on what drives conversion in Amazon listings, supported by examples; strategy for image and A+ content.

• Proficient in Amazon's image policies and the mobile gallery's functionality.

• Proven experience enhancing a listing utilizing return-rate or review data.

• Strong skills in Excel or Google Sheets: including pivot tables, lookups, merging exports based on ASIN or SKU, and breakdowns per size or ASIN from raw Amazon data.

• Experience in initiating AI projects, crafting custom instructions, and developing reusable prompts or skills; preference for Claude, with ChatGPT as an acceptable alternative.

• Familiarity with tools like Helium 10, Jungle Scout, or similar resources.

• Experience with listings in markets outside of the candidate's own.

• Evidence-based discipline and judgment to inquire rather than assume.

• Proficient written English to a professional standard with the ability to independently manage a queue.

• Ability to leverage AI for localizing images while ensuring that copy translates effectively in the market's language and aligns with designs created in English.

• Competence in design tools such as Figma, Canva, or Photoshop sufficient to mark up and conduct quality assurance, along with experience briefing offshore designers.

• Background in apparel, footwear, or other size-specific goods.

• Proficiency in a second European language, particularly German, or hands-on experience with a non-US marketplace.

• Knowledge or background in outdoor, sports, or equestrian fields.

• Experience in recurring client reporting accompanied by written commentary.

• Familiarity with Microsoft Teams.

• Experience in developing AI tools or workflows that effectively save time for a team.

🏝️ Benefits

• Comprehensive health and wellness benefits.

• Opportunities for professional growth and advancement.

• Flexible working arrangements to support work-life balance.

• Collaborative and inclusive team environment.

• Access to cutting-edge technology and resources.