High-Ticket Marketing Lead

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the key strategic liaison.

• Conduct bi-weekly client calls to discuss performance, strategy, testing focus, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Interpret performance data to provide clear recommendations and strategic insights.

• Cultivate client relationships to enhance retention, renewals, and referrals.

• Recognize and mitigate account risks while seizing opportunities.

• Develop, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account structures, and creative testing.

• Track daily performance metrics against cost-per-appointment and other acquisition indicators.

• Analyze underperforming campaigns to identify areas for performance enhancement.

• Create structured testing strategies spanning audiences, offers, messaging, creative elements, and campaign variables.

• Produce direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Generate ideas for hooks, angles, offers, and messaging variations for testing purposes.

• Utilize performance data to formulate hypotheses for creative and messaging development.

• Collaborate with video editors while providing creative direction.

• Leverage AI tools to expedite research and copy creation.

• Establish and troubleshoot tracking systems, Meta pixels, and conversion events.

• Set up Calendly integrations, Zapier automations, and lead-routing workflows.

• Identify and resolve technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations, maintaining accountability for client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of direct experience in paid media, particularly with substantial responsibility in Meta advertising.

• Proven experience managing multiple client accounts and leading strategic conversations with clients.

• Demonstrated ability to drive campaigns towards specific performance goals while enhancing client retention.

• Strong skills in direct-response copywriting, encompassing both ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation processes.

• Excellent communication, organizational, analytical, and problem-solving capabilities.

• Experience in financial services marketing is preferred.

• Experience with lead-generation and appointment-setting campaigns is preferred.

• Preference for candidates with experience in video sales letter marketing.

• Preference for candidates with experience in high-ticket or considered-purchase funnels.

• Experience in a performance marketing agency is preferred.

• Preference for candidates with experience in direct-response advertising.

• Candidates seeking the upper compensation range must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates aiming for the upper compensation range should demonstrate measurable enhancements in campaign performance, lead quality, conversion rates, and booked appointments due to their creative contributions.

• Strong preference for candidates with experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home options available.

• Flexible Scheduling.

• Performance Bonus available.