High-Ticket Marketing Lead

This is a fully remote position, open to applicants in California, +4 more states.

📋 Description

• Manage a portfolio of client accounts and act as the main strategic contact.

• Conduct bi-weekly client calls to discuss performance, strategy, testing priorities, and upcoming actions.

• Prepare and distribute bi-weekly performance reports no less than 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic insights.

• Cultivate client relationships to enhance retention, renewals, and referrals.

• Identify and mitigate account risks while recognizing opportunities.

• Design, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account organization, and creative testing.

• Track daily performance metrics against cost-per-appointment and other acquisition criteria.

• Analyze underperforming campaigns and implement performance enhancements.

• Create testing strategies involving audiences, offers, messaging, creative content, and campaign variables.

• Compose direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, offers, and messaging variations for experimental purposes.

• Utilize performance data to formulate creative and messaging hypotheses.

• Collaborate with video editors to provide creative guidance.

• Leverage AI tools to expedite research and content development.

• Establish and troubleshoot tracking mechanisms, Meta pixels, and conversion events.

• Set up Calendly integrations, Zapier automations, and lead-routing systems.

• Resolve technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel challenges.

• Report to the Associate Director of Operations, maintaining accountability for client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of practical experience in paid media, with significant responsibilities in Meta advertising.

• Proven experience managing multiple client accounts while leading client-facing strategic discussions.

• Demonstrated ability to steer campaigns towards specified performance goals while fostering client retention.

• Strong skills in direct-response copywriting, encompassing ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Proficient in conversion tracking, pixels, and basic marketing automation.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Marketing experience in financial services is preferred.

• Experience in lead-generation and appointment-setting campaigns is preferred.

• Familiarity with video sales letter marketing is preferred.

• Experience with high-ticket or considered-purchase funnels is preferred.

• Preferred background in a performance marketing agency.

• Direct-response advertising experience is preferred.

• Candidates seeking upper compensation must show hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates for the upper compensation range should provide evidence of measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments as a result of their creative input.

• Strong preference for experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance Bonus.