Healthcare Market Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate in the creation and implementation of the Copeland Healthcare Business Strategy Plan

• Perform market sizing and analyze key trends

• Evaluate competitor insights and track competitive strategies

• Develop market roadmaps that direct product and solution development

• Identify opportunities for mergers and acquisitions and formulate strategic roadmaps

• Conduct value assessments that support value propositions

• Collect and analyze Voice of Customer insights

• Evaluate market challenges, customer requirements, and regulatory impacts

• Define market segmentation, targeting, and prioritization strategies

• Convert market insights into growth initiatives and ensure alignment among Product, Portfolio Marketing, and Commercial teams

• Integrate market intelligence into planning cycles such as Annual Operating Plans and strategy reviews

• Formulate go-to-market strategies, product positioning, target audiences, and messaging

• Create sales and marketing enablement tools for product or solution launches

• Maintain cooperative relationships with solution and sales engineering teams

• Serve as a subject matter expert representing the organization

• Participate in tradeshows and engage with industry organizations such as IATA

• Report directly to the Director of Product Management

• Travel as required, up to 50%

⛳️ Requirements

• Bachelor’s degree in business administration, marketing, economics, or a related field

• At least five years of experience in market research, strategy development, or a similar field

• Experience or exposure to the Life Science and Healthcare industries

• Demonstrated leadership and communication skills with a proven track record of aligning cross-functional teams

• Advanced skills in data analysis tools, market modeling platforms, and visualization tools

• Strong analytical and problem-solving abilities grounded in data-driven decision-making and strategic planning

• Global market perspective that encompasses North America, Europe, and Asia

• Proficient communication skills with sales, product, and engineering teams

• Capable of bridging gaps, managing expectations, and navigating a large, complex, matrixed organization

• Familiarity with pharmaceutical cold chain regulatory requirements, including GxP, USP, WHO, FDA, and GAMP/computer system validation standards for monitoring systems (preferred)

• Experience in bringing connected hardware and IoT-enabled solutions to market (preferred)

• Knowledge of temperature-controlled logistics practices and metrics, including excursion management, stability budgets, mean kinetic temperature, and time out of refrigeration (preferred)

• Exposure or experience in Supply Chain and distribution (preferred)

• Advanced understanding of market segmentation, competitive analysis, and growth strategy development (preferred)

• Experience in identifying M&A opportunities and formulating strategic roadmaps (preferred)

• In-depth knowledge of market dynamics, customer needs, and regulatory effects on business strategy (preferred)

• Familiarity with Voice of Customer methodologies and tools (preferred)

• Must be legally authorized to work in the United States

• Must not require work authorization sponsorship now or in the future

• An MBA is beneficial but not mandatory

🏝️ Benefits

• Bonus incentives included in the compensation package

• Medical insurance plans available

• Dental and vision coverage provided

• 401(k) plan offered

• Flexible time off plans available

• Paid parental leave

• Vacation leave

• Holiday leave

• Employee resource groups

• Comprehensive employee development from onboarding through to senior leadership

• Opportunity for remote work arrangements