Head of Social

This is a fully remote position, open to applicants in United States.

📋 Description

• Ensure that all social media content supports Arbitrum's core narrative. Act as a brand partner rather than a service desk, guiding internal teams towards more compelling storytelling and efficient channel utilization.

• Convert intricate technical advancements into clear and credible narratives, encouraging colleagues to articulate the *who* and *why* behind each announcement.

• Collaborate across the organization to define how launches, partnerships, and research are communicated, ensuring a unified voice throughout the product ecosystem.

• Create and implement cross-platform growth strategies for X, LinkedIn, and YouTube, balancing content focused on business with wider industry and cultural narratives.

• Manage the social content calendar and internal operations, editing and publishing critical content that enhances brand credibility.

• Utilize AI tools and automation to optimize publishing workflows, scaling high-quality content while upholding exceptional editorial standards.

• Guide internal teams and agencies in producing high-quality assets, such as videos, motion graphics, and technical visuals.

• Remain engaged with the "meta" landscape, identifying relevant thought leaders and trends across B2B LinkedIn and industry-focused X.

• Lead and mentor a team of community managers to ensure round-the-clock coverage and consistent messaging across all global regions.

• Actively listen to the community and ecosystem participants, providing direct feedback to cross-functional teams to ensure our messaging remains pertinent.

⛳️ Requirements

• Over 5 years of experience in social media marketing with direct involvement in Web3.

• Proven history of building and scaling social media accounts (X, LinkedIn & YouTube) with measurable results.

• Capability to simplify complex technical concepts into engaging and accessible content for diverse audiences.

• Experience in managing and/or mentoring team members, fostering a collaborative environment that promotes team success.

• Highly organized with excellent project management skills; thrives in a fast-paced, decentralized setting.

• Strong knowledge of key KOLs and industry players within the blockchain ecosystem.

🏝️ Benefits

• Remote-first global workforce with a New York office.

• Annual company offsite and team on-site events.

• Professional reimbursement program that supports attendance at industry conferences, certifications, and more.

• Medical, dental, and vision coverage available in the US and some other countries.

• 401k retirement plan with company match (US only).

• Wellness stipend.

• Home office setup and ergonomic equipment program.