Head of Shorts Testing

This is a fully remote position, open to applicants in California.

📋 Description

• Take full responsibility for each short after the post-production phase, ensuring thorough testing, iteration, and final optimization prior to public release.

• Generate four to five strategically varied versions of each short.

• Create alternative hooks, openings, pacing adjustments, story structures, calls to action, and conclusions.

• Supervise the Testing Assistant in organizing Instagram Trial Reels and Facebook A/B testing.

• Conduct follow-up tests when initial results indicate further opportunities.

• Analyze hook rates, retention charts, drop-off points, completion rates, engagement, and additional platform signals.

• Identify where viewers lose interest.

• Suggest and implement editing changes based on performance analytics.

• Request new voiceovers from Dhar when necessary to enhance testing outcomes.

• Develop reporting systems to track versions, hypotheses, results, insights, next steps, and publishing recommendations.

• Evaluate test performance against live post performance to establish KPIs and minimum thresholds.

• Report directly to the Head of Shorts.

• Manage one Testing Assistant and oversee the daily workflow of the Shorts Testing Team.

⛳️ Requirements

• A minimum of 3 years of experience in analyzing social media content performance, preferably in short-form video, digital media, or the creator economy.

• Comprehensive understanding of Instagram, Facebook, TikTok, and YouTube performance metrics, especially hook rates and audience retention.

• Capability to translate retention-chart declines and platform data into concrete creative and editorial suggestions.

• Practical experience in short-form editing, including the creation of alternate hooks, endings, pacing variations, and test versions.

• Strong grasp of viral storytelling, viewer psychology, selection of opening images, pacing, payoff, and platform-specific audience behavior.

• Experience in constructing dashboards, reports, testing frameworks, and applicable KPIs.

• Demonstrated ownership and meticulous attention to detail.

• Ability to manage multiple videos and testing cycles while ensuring version control.

• Occasional weekend work may be necessary.

• Aptitude for reviewing live platform results promptly when testing cycles demand it.

🏝️ Benefits

• Opportunity for remote work.

• Full-time schedule from Monday to Friday.

• Flexible scheduling options discussed during the interview process.