Head of SEO

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take charge of the affiliate portfolio and continue its expansion.

• Partner with significant publishers globally to transform SEO opportunities into quantifiable business outcomes.

• Create and execute long-term SEO strategies for current affiliate websites.

• Enhance pages for improved rankings and click-through rates (CTR).

• Manage backlink campaigns across various affiliate websites.

• Initiate new affiliate websites from start to finish, which includes keyword clustering, topic mapping, content structuring, and coordinating with stakeholders.

• Perform content audits and optimize the utilization of SERP features.

• Oversee link-building efforts and collaborate with agencies and publishers to enhance domain authority.

• Research potential publishers, analyze new markets, and assess domain authority and traffic trends.

• Evaluate growth opportunities using business development frameworks.

• Lead a team of SEO Content Managers by setting priorities, ensuring accountability, coaching for professional growth, and managing challenging discussions.

• Report to the Head of Organic, working closely with publishers, Vertical Managers, and Content teams.

⛳️ Requirements

• Extensive experience in both on-page and off-page SEO.

• Proven track record of driving organic growth.

• Demonstrated ability to lead a team with an emphasis on development, motivation, and high performance.

• Native-level proficiency in German.

• Business-fluent English (C1+).

• Confident in managing stakeholders in both German and English.

• Ideally located in Berlin; remote work may be considered for the right candidate.

• Analytical and methodical approach to work.

• Capacity to prioritize effectively, communicate clearly, and make decisions under pressure.

• Eagerness to thrive in a fast-paced, flat startup environment.

• Experience in iGaming or other affiliate marketing sectors is a plus.

🏝️ Benefits

• Option for remote work for the right candidate.

• Opportunity to collaborate in a dynamic, flat startup environment.

• Freedom to set your own direction, prioritize tasks, and act swiftly.

• Access to resources and support from management.

• Genuine ownership and a direct influence on revenue.

• Coaching and opportunities for professional development within the team.

• International collaboration with major publishers.