Head of Retention

This is a fully remote position, open to applicants in United States, +4 more countries.

📋 Description

• Create and implement strategies aimed at retaining subscribers, minimizing churn, enhancing subscription renewal rates, and boosting customer lifetime value.

• Evaluate subscription performance and customer behaviors to pinpoint retention opportunities, cancellation patterns, and potential for revenue growth.

• Develop and refine lifecycle marketing campaigns via email and SMS to facilitate subscriber onboarding, engagement, renewal, and reactivation.

• Formulate and execute strategies designed to recover at-risk subscribers and bring back former customers.

• Track essential retention metrics, such as subscriber churn, renewal rates, repeat purchases, customer lifetime value, and reactivation performance.

• Conduct experiments aimed at enhancing lifecycle marketing effectiveness, subscription retention, and recurring revenue.

• Collaborate with marketing teams and other relevant stakeholders to ensure that retention initiatives are in sync with acquisition campaigns and the overall customer experience.

• Spot opportunities to enhance subscription processes and create scalable strategies to underpin sustainable recurring revenue growth.

⛳️ Requirements

• Must possess experience in a subscription-focused DTC business generating a minimum of seven figures in monthly recurring revenue (MRR).

• Demonstrable experience in developing and executing retention strategies that enhance subscription performance and customer lifetime value.

• Strong grasp of subscription business models, subscriber lifecycle management, churn reduction, and recurring revenue expansion.

• Experience managing lifecycle marketing strategies across both email and SMS.

• Excellent analytical skills, with the ability to interpret retention metrics and convert insights into actionable strategies.

• Experience in customer segmentation, lifecycle automation, retention campaigns, and subscriber reactivation.

• Capability to work independently, take ownership of retention initiatives, and thrive in a fast-paced DTC environment.

• Strong communication and collaboration abilities, with a talent for working closely with marketing teams and business leadership.

• Familiarity with subscription management platforms, CRM systems, and lifecycle marketing tools is a plus.

• Preference will be given to US-based candidates, although qualified international contractors may also be considered.

🏝️ Benefits

• Competitive compensation.

• Opportunity to work remotely while engaging with a growing DTC brand.

• Full-time contractor engagement.