Head of Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the liaison between Ethena’s Product team and the wider market.

• Report directly to the Chief Technology Officer.

• Identify buyer personas, ideal customer profiles, and value propositions across various product lines.

• Assess and refine pricing models and product tiers.

• Communicate the customer-centric rationale and market significance of product features.

• Participate in demo and discovery calls while developing working prototypes for forthcoming releases.

• Conduct product webinars to highlight new features.

• Collaborate with Customer Marketing on strategies for post-sale expansion.

• Gather buyer feedback, objections, and feature requests, sharing insights with the Product team.

• Interpret the product roadmap and devise launch strategies prior to production release.

• Oversee comprehensive launches across Product, Marketing, Sales, Customer Success, and Support teams.

• Develop pitch decks, one-sheets, product web pages, explainer videos, outbound messaging templates, interactive tools, and automated workflows.

• Facilitate enablement sessions, record Loom walkthroughs, and write Slack updates for launches.

⛳️ Requirements

• Experience in marketing to non-technical business buyers, including compliance, HR, legal, finance, or related fields.

• A solid background in B2B SaaS product marketing.

• Proven experience in bringing complex SaaS products and features to the market.

• Capability to transform intricate product features into simple, buyer-focused, value-oriented narratives.

• Proficiency in integrating AI into workflows, including messaging variations, automation workflows, and rapid prototypes.

• Skill in “vibe coding” quick landing page prototypes, mini-apps, or interactive assets.

• Ability to excel in fast-paced, high-build environments with quickly evolving roadmaps.

• Outstanding, concise communication skills.

• Comfort in presenting to buyers, participating in live calls, and hosting webinars.

• A customer-centric mindset and the ability to recognize patterns in conversations.

• A sense of humor and curiosity.

• Must reside in the United States.

• Employer visa sponsorship is currently not available.

🏝️ Benefits

• Unlimited PTO.

• Remote-first/fully remote work environment.

• Flexible working hours tailored to your own timezone.

• Team-wide meetings accommodating all North American time zones.