Head of Product Marketing

This is a fully remote position, open to applicants in United States, +2 more locations.

📋 Description

• Take charge of and enhance Akuity's overarching messaging and positioning across the entire product suite.

• Develop strategies for significant product launches, including go-to-market schedules, narrative development, and coordination across functions.

• Create and expand go-to-market content and enablement infrastructure, which encompasses messaging frameworks, competitive battlecards, sales playbooks, presentations, case studies, and proof points.

• Collaborate with the CEO and product leaders to shape the company narrative for press, analysts, investors, and the wider market.

• Establish and manage a competitive intelligence practice.

• Define customer proof and create case studies, reference programs, and systems for proof points.

• Serve as the representative of product marketing in company-wide strategic planning, providing insights from the market and buyer perspectives.

• Recruit, nurture, and ultimately lead a product marketing team.

• Set metrics and establish a reporting rhythm to demonstrate impact on the pipeline, win rates, and sales velocity.

⛳️ Requirements

• A minimum of 7 years of product marketing experience, with at least 2 years in a technical product company at the Series A/B stage or a similar growth phase.

• Proven history of establishing a product marketing function or leading a major go-to-market initiative from the ground up.

• Proficient in utilizing data and metrics to illustrate marketing's effect on the pipeline and revenue results.

• Skilled in building, executing, and scaling marketing campaigns from initial concept to measurable outcomes.

• Familiarity with HubSpot, Google Analytics, and Google Tag Manager.

• Capable of establishing reporting standards for an expanding team.

• Demonstrated ability to collaborate directly with the CEO, VP of Product, and VP of Sales on strategic narrative and positioning choices.

• Background in open-source-adjacent fields, developer tools, or companies within the infrastructure/Kubernetes ecosystem.

• Experience in managing and scaling relationships with external content or creative agencies.

• Proven experience in building and leading a product marketing team, including the recruitment and development of early-career product marketing managers.

• Experience in presenting to and influencing investor audiences.

🏝️ Benefits

• Equal opportunity employer.

• A collaborative, curious, and dedicated team culture.

• A workplace that values diversity.

• Team members are entrusted with responsibility and encouraged to share ownership.