Head of Performance Marketing

This is a fully remote position, open to applicants in Ukraine, +2 more countries.

📋 Description

• Develop the performance function as a cohesive system, encompassing the operating model, metrics, standards, and team.

• Take ownership of performance function processes, specialists, and traffic sources.

• Formulate traffic strategy and allocate spending across Meta, TikTok, and Google.

• Establish resilience in the event that one advertising platform faces restrictions.

• Oversee the funnel portfolio across web2web, web2app, and app funnels, ensuring clear economics and scaling strategies.

• Create a scalable team structure that minimizes the need for manual oversight.

• Deliver a real-time overview of results to leadership through metrics and reporting.

• Promote spend growth that translates into margin, rather than merely volume.

• Cultivate senior specialists capable of independently managing major clients and preparing their successors.

• Forge partnerships and implement automation to gain a competitive platform advantage.

• Manage issues related to bans, rejections, and policy compliance effectively.

• Synchronize efforts across Sales, Account Management, Compliance, and Creative without resorting to ad-hoc solutions.

• Enhance performance across various sources and funnels while retaining control.

⛳️ Requirements

• Minimum of 6 years in performance marketing.

• At least 2 years of experience managing a team of performance specialists.

• Practical media buying experience on Meta, TikTok, and Google.

• Proven experience managing multi-million-dollar annual budgets with a focus on efficiency.

• Strong background with web2web and web2app funnels.

• Excellent understanding of unit economics, attribution, CPA, ROAS, CAC, and LTV metrics.

• Demonstrated success in building processes, standards, and teams from the ground up or during scaling phases.

• Experience in navigating platform policies and account risk, including handling rejections, bans, and compliance issues.

• Proficiency in English sufficient to communicate with platform representatives and partners.

• Familiarity with app traffic, including mobile app installs, in-app events, and post-install optimization.

• Experience on the product/growth side, focusing on monetization, retention, and LTV mechanics.

• Established partnerships with representatives from Meta, TikTok, or Google and access to partner programs.

• Agency experience managing a client portfolio and engaging with external stakeholders.

• Experience in automating media buying through API or internal tools.

• Knowledge of Meta Ads Manager, TikTok Ads Manager, Google Ads, and API, along with attribution/tracking platforms, BI/Looker, and Google Sheets.

🏝️ Benefits

• Competitive compensation.

• Flexible working hours: our operational day begins between 9:00 - 11:00 CET.

• Provision of all necessary equipment.

• Paid vacation and sick leave.

• Educational support: reimbursement for certification, training, and fostering a knowledge-sharing environment.

• Company events and various internal activities.

• Open feedback culture and transparent direct communication.