Head of Performance Marketing

This is a fully remote position, open to applicants in Germany, +3 more countries.

📋 Description

• Take ownership of acquisition performance across Meta, Google, and Amazon platforms.

• Manage and challenge agency partners to achieve top-tier results.

• Make data-driven investment decisions across channels to maximize business impact.

• Be responsible for CPA, CAC, and acquisition efficiency metrics.

• Discover new growth opportunities and test innovative channels.

• Develop AI-driven workflows for reporting, planning, optimization, and decision-making.

• Streamline repetitive processes through automation.

• Enhance the operations and scalability of the acquisition function.

• Build and refine models for attribution, measurement, and CAC.

• Establish frameworks for incrementality testing and experimentation.

• Create mechanisms for reporting and decision-making for commercial stakeholders.

• Collaborate with Finance to enhance visibility into marketing efficiency and growth economics.

• Work closely with the Brand team to boost creative performance.

• Partner with Analytics and Tracking teams to improve measurement accuracy.

• Collaborate with Finance on forecasting, planning, and budget distribution.

• Influence growth strategies across the broader organization.

⛳️ Requirements

• Extensive experience managing paid acquisition performance in DTC, subscription, marketplace, consumer internet, or technology sectors.

• A proven track record from a high-caliber company or team.

• In-depth expertise in Meta advertising and a solid understanding of Google acquisition channels.

• Experience overseeing significant paid marketing budgets.

• Demonstrated ability to scale acquisition channels while enhancing efficiency.

• Strong commercial acumen and analytical skills.

• Experience managing external agencies and ensuring accountability for outcomes.

• Practical experience with AI tools and workflows to enhance marketing performance and productivity.

• Comfortable working in dynamic, high-growth environments.

• Familiarity with Amazon advertising (preferred).

• Experience in subscription or recurring revenue business models (preferred).

• Background in healthcare, medtech, pharma, or other regulated sectors (preferred).

• Experience in developing incrementality testing frameworks (preferred).

• Knowledge of GA4, attribution platforms, Looker, Metabase, and tag management tools (preferred).

🏝️ Benefits

• Hilo by Aktiia is emerging as a leading med-tech company, and you can be part of this thrilling journey.

• Engage in a mission that truly matters: transforming cardiovascular health on a global scale.

• Join a high-impact, rapidly growing, and venture-backed scale-up organization.

• Collaborate with a diverse, passionate, and talented team.

• Competitive salary and additional benefits (subject to location).

• Quarterly team events and occasional workshops.