Head of Performance Marketing

This is a fully remote position, open to applicants in Germany.

📋 Description

• You will oversee the complete marketing function, encompassing performance, content, and community engagement.

• You will create strategies, establish priorities, and maintain a focused strategic vision.

• You will initiate paid social campaigns, particularly on Meta, continuously optimize them, and scale them in a systematic manner.

• You will lead the current team and work towards its further development.

• You will develop the brand comprehensively, emphasizing brand identity and storytelling from initial contact to fostering long-term brand loyalty.

• You will analyze metrics and dashboards, test various hypotheses, optimize funnels, and implement effective measures.

• You will collaborate closely with the founders and play a role in shaping the brand's strategic direction.

⛳️ Requirements

• A minimum of 5 years of professional marketing experience, preferably within a startup or agency environment.

• Robust expertise in performance marketing, particularly with operational skills on Meta.

• Proven experience in leading and developing a marketing team.

• A strong sense of brand awareness, with an appreciation for impactful brands, quality design, and effective communication.

• Analytical mindset and proficient management of KPIs, marketing tools, and budget oversight.

• A solution-oriented approach and readiness to take on responsibility.

🏝️ Benefits

• Startup culture — Join a fast-paced, dynamic startup where your sense of ownership is appreciated.

• Collaborate closely with the founders, share innovative ideas, and influence the strategic direction of the brand.

• Enjoy rapid decision-making processes and a culture of open communication.