Head of MDU – Commercial Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the principal leader for gFiber’s branding, product, and growth marketing strategy, including planning and execution oversight within the MXU and Commercial sectors.

• Establish strategy, segmentation, positioning, and execution for MXU residential, property owner, SMB, and strategic commercial vertical marketing.

• Create comprehensive market positioning and go-to-market strategies for multi-unit dwellings and multi-tenant properties, as well as SMB and commercial segments.

• Collaborate with product, sales, digital, operations, finance, and other cross-functional teams to ensure alignment of business objectives and the launch of targeted campaigns.

• Perform market research and competitive analysis to uncover trends, customer needs, and opportunities for service expansion.

• Design lifecycle marketing programs and promotional initiatives aimed at increasing MDU penetration, enhancing partnerships with property owners, and improving the tenant and business customer experience.

• Track and analyze key performance metrics, optimize marketing strategies, report on campaign effectiveness, and guide future business planning.

• Oversee the implementation of enterprise acquisition, growth, and product marketing in conjunction with the broader marketing team.

⛳️ Requirements

• Bachelor’s degree in Liberal Arts, Marketing, Business, Real Estate, Communications, or a related discipline.

• 7 years of marketing experience, including leadership roles and a proven track record of collaborating with and managing high-performing teams.

• 3 years of experience in MDU or SMB marketing, or within the Commercial telecom or technology sectors.

• Experience in developing and executing effective marketing plans in the areas of apartment, large-scale real estate, commercial development, property appraisal, B2B technology, or related fields.

• Demonstrated success in high-impact marketing, surpassing brand, acquisition, or growth objectives.

• A minimum of 5 years of prior work experience in telecommunications, technology, property management, commercial development, or similar industries.

• Proficient in presenting to and influencing senior leadership and B2B clients.

• Exceptional communication and interpersonal skills, capable of conveying complex concepts to both technical and non-technical audiences.

🏝️ Benefits

• Bonus

• Benefits

• Equal opportunity employment

• Accessible, inclusive workplace

• Applicant accommodation support