Head of Marketing – Growth, Market Expansion

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take charge of customer acquisition, engagement, retention, and order growth in both existing and new markets.

• Design and implement scalable, hyperlocal marketing strategies to introduce and expand into new territories.

• Create repeatable marketing playbooks tailored to each community's unique needs.

• Strategically plan and execute integrated campaigns encompassing paid digital, social media, email, push notifications, direct mail, door hangers, local events, and grassroots efforts.

• Spearhead B2C and B2B marketing initiatives, fostering consumer demand while aiding restaurant acquisition and merchant engagement.

• Cultivate local partnerships, co-marketing opportunities, and innovative growth avenues.

• Experiment with channels and tactics to uncover measurable business outcomes.

• Manage marketing KPIs, budgets, attribution, and performance reporting across various channels and geographic markets.

• Direct Flytrex's brand positioning, messaging, and creative vision.

• Oversee, mentor, and grow the marketing team while remaining actively involved in execution.

• Establish processes, set priorities, and ensure accountability to facilitate rapid and efficient growth.

• Collaborate closely with operations and business development teams.

⛳️ Requirements

• A minimum of 5 years in marketing, with substantial leadership responsibilities and a proven background in managing and developing marketing teams.

• Demonstrated success in scaling consumer-facing businesses across various geographic markets, including the launch of new territories.

• Comprehensive understanding of hyperlocal demand generation, with direct experience executing campaigns in geographically diverse markets.

• Strong expertise in both B2C and B2B marketing across online and offline channels.

• Proven track record with physical marketing initiatives, local partnerships, and grassroots customer acquisition strategies.

• Excellent analytical skills, with experience in managing marketing budgets, measuring performance, and translating data into actionable insights.

• In-depth understanding of branding, design, creative direction, and effective consumer messaging.

• Exceptional organizational abilities, with a keen attention to detail and the capacity to manage multiple priorities without losing momentum.

• Proven history of strategic leadership and hands-on execution in fast-paced, resource-limited environments.

• A relentless, entrepreneurial, results-oriented mindset with a sense of ownership, initiative, and problem-solving capabilities.

• Willingness and ability to travel 20–50% to support market launches, local execution, partnerships, and team collaboration.

• Experience in the food or restaurant ecosystem, including QSRs, food delivery platforms, restaurant technology, or POS systems (preferred).

• Experience in high-growth startups, marketplaces, or multi-location consumer businesses (preferred).

• Familiarity with mobile app acquisition, lifecycle marketing, and attribution tools (preferred).

🏝️ Benefits

• Remote work options available.

• Full-time employment position.

• Travel opportunities to support market launches, local execution, partnerships, and team collaboration.