Head of Marketing – Growth, Market Expansion

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take charge of customer acquisition, engagement, retention, and order growth in both existing and new markets.

• Create and implement scalable, hyperlocal marketing strategies to successfully launch and expand into new territories.

• Develop repeatable marketing playbooks tailored to the needs of each community.

• Plan and execute integrated campaigns across various channels, including paid digital, social media, email, push notifications, direct mail, door hangers, local events, and grassroots initiatives.

• Spearhead B2C and B2B marketing efforts to stimulate consumer demand, ensure restaurant acquisition, and enhance merchant engagement.

• Cultivate local partnerships, co-marketing initiatives, and innovative growth opportunities.

• Experiment with channels and tactics to uncover measurable business outcomes.

• Oversee marketing KPIs, budgets, attribution, and performance reporting across different channels and geographic markets.

• Direct brand positioning, messaging, and creative direction across all customer interactions.

• Manage, mentor, and develop the marketing team while remaining actively involved in execution.

• Establish processes, prioritize tasks, and ensure accountability to facilitate rapid and efficient growth.

⛳️ Requirements

• Minimum of 5 years in marketing, including significant leadership roles and proven experience in managing and developing marketing teams.

• Proven success in scaling consumer-facing businesses across various geographic markets, including the launch of new territories.

• In-depth understanding of hyperlocal demand generation, with practical experience in executing campaigns in geographically diverse markets.

• Strong background in both B2C and B2B marketing across online and offline channels.

• Demonstrated experience with physical marketing initiatives, local partnerships, and grassroots customer acquisition strategies.

• Strong analytical capabilities, with experience in managing marketing budgets, measuring performance, and converting data into actionable insights.

• Excellent grasp of branding, design, creative direction, and effective consumer messaging.

• Outstanding organizational skills, meticulous attention to detail, and the ability to manage multiple priorities effectively.

• Proven record of strategic leadership and hands-on execution in fast-paced, resource-limited environments.

• A relentless, entrepreneurial, results-oriented mindset with strong ownership and problem-solving capabilities.

• Willingness and ability to travel 20–50% for market launches, local execution, partnerships, and team collaboration.

• Experience within the food or restaurant ecosystem, high-growth startups, marketplaces, or multi-location consumer businesses is a plus.

• Familiarity with mobile app acquisition, lifecycle marketing, and attribution tools is a plus.

🏝️ Benefits

• Flexible remote work arrangement.

• Opportunity to lead and cultivate a marketing team.

• Travel opportunities for market launches, local execution, partnerships, and team collaboration.