Head of Marketing – Growth & Market Expansion

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take charge of customer acquisition, engagement, retention, and order growth in both existing and new markets.

• Create and implement scalable, hyperlocal marketing strategies to launch and expand into new territories.

• Develop repeatable marketing playbooks while customizing them for each community.

• Plan and execute integrated campaigns utilizing paid digital, social media, email, push notifications, direct mail, door hangers, local events, and grassroots initiatives.

• Lead both B2C and B2B marketing efforts to enhance consumer demand, restaurant acquisition, and merchant engagement.

• Forge local partnerships, co-marketing initiatives, and explore unconventional growth opportunities.

• Experiment with new channels and tactics to uncover measurable business outcomes.

• Manage marketing KPIs, budgets, attribution, and performance reporting across various channels and geographic markets.

• Oversee brand positioning, messaging, and creative direction at all touchpoints.

• Guide, mentor, and develop the marketing team while remaining actively engaged in execution.

• Establish processes, set priorities, and ensure accountability to facilitate rapid and efficient growth.

• Collaborate closely with operations and business development to achieve measurable results.

⛳️ Requirements

• A minimum of 5 years of marketing experience.

• Significant leadership responsibilities with proven experience in managing and developing marketing teams.

• Demonstrated success in scaling consumer-facing businesses across various geographic markets, including the launch of new territories.

• In-depth understanding of hyperlocal demand generation.

• Hands-on experience executing campaigns in geographically diverse markets.

• Strong background in both B2C and B2B marketing across online and offline channels.

• Proven experience with physical marketing initiatives, local partnerships, and grassroots customer acquisition.

• Strong analytical skills, including ownership of marketing budgets, performance measurement, and translating data into actionable insights.

• Excellent grasp of branding, design, creative direction, and effective consumer messaging.

• Exceptional organizational skills and a keen attention to detail.

• Capability to manage multiple priorities while maintaining momentum.

• Proven track record of strategic leadership and hands-on execution in dynamic, resource-constrained environments.

• A relentless, entrepreneurial, results-oriented mindset with ownership, adaptability, and problem-solving skills.

• Willingness and ability to travel 20–50% to support market launches, local execution, partnerships, and team collaboration.

• Experience in the food or restaurant ecosystem, including QSRs, food delivery platforms, restaurant technology, or POS companies is a plus.

• Experience in high-growth startups, marketplaces, or multi-location consumer businesses is advantageous.

• Familiarity with mobile app acquisition, lifecycle marketing, and attribution tools is a plus.

🏝️ Benefits

• Remote work arrangement.

• Full-time employment.

• Opportunity to lead a growing marketing team.

• Chance to work on autonomous drone food delivery and new market launches.

• Travel opportunities to support market launches, local execution, partnerships, and team collaboration.