Head of Marketing – Growth, Market Expansion

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Take charge of customer acquisition, engagement, retention, and order growth in both existing and new markets.

• Design and implement scalable, hyperlocal marketing strategies to initiate and expand into new territories.

• Create repeatable marketing playbooks while customizing approaches for each community.

• Plan and carry out integrated campaigns utilizing paid digital, social media, email, push notifications, direct mail, door hangers, local events, and grassroots initiatives.

• Oversee B2C and B2B marketing efforts, fostering consumer demand while aiding in restaurant acquisition and merchant engagement.

• Cultivate local partnerships, co-marketing initiatives, and innovative growth opportunities.

• Experiment with channels and tactics to achieve measurable business outcomes.

• Manage marketing KPIs, budgets, attribution, and performance reporting across various channels and geographic regions.

• Direct Flytrex’s brand positioning, messaging, and creative vision.

• Supervise, mentor, and nurture the marketing team while remaining actively involved in execution.

• Establish processes, priorities, and accountability to facilitate rapid and efficient growth.

• Collaborate closely with operations and business development teams.

⛳️ Requirements

• Minimum of 5 years of marketing experience, including substantial leadership roles and a proven track record in managing and developing marketing teams.

• Demonstrated ability to scale consumer-facing businesses across various geographic markets, including the launch of new territories.

• In-depth knowledge of hyperlocal demand generation, with practical experience in executing campaigns in geographically diverse markets.

• Strong foundation in both B2C and B2B marketing, spanning online and offline channels.

• Proven expertise in physical marketing initiatives, local partnerships, and grassroots customer acquisition strategies.

• Exceptional analytical skills, with experience managing marketing budgets, assessing performance, and converting data into actionable insights.

• Comprehensive understanding of branding, design, creative direction, and effective consumer messaging.

• Outstanding organizational skills, keen attention to detail, and the capability to juggle multiple priorities.

• Established track record of strategic leadership and hands-on execution in dynamic, resource-limited environments.

• Driven, entrepreneurial, results-oriented mindset with a focus on ownership and problem-solving.

• Willingness and ability to travel 20–50% to assist with market launches, local execution, partnerships, and team collaboration.

• Nice to have: Experience within the food or restaurant sector, encompassing QSRs, food delivery platforms, restaurant technology, or POS companies.

• Nice to have: Background in high-growth startups, marketplaces, or multi-location consumer enterprises.

• Nice to have: Familiarity with mobile app acquisition, lifecycle marketing, and attribution tools.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career advancement.

• Flexible working hours and remote work options.

• Supportive and inclusive company culture.