Head of Marketing – Growth, Market Expansion

This is a fully remote position, open to applicants in New York.

📋 Description

• Take charge of customer acquisition, engagement, retention, and order growth in both existing and new markets.

• Create and implement scalable, hyperlocal marketing strategies to initiate and expand into new territories.

• Develop repeatable marketing playbooks while customizing strategies for each community.

• Plan and execute integrated campaigns utilizing paid digital, social media, email, push notifications, direct mail, door hangers, local events, and grassroots efforts.

• Oversee B2C and B2B marketing initiatives, boosting consumer demand while facilitating restaurant acquisition and merchant engagement.

• Forge local partnerships, co-marketing initiatives, and unconventional growth opportunities.

• Experiment with new channels and tactics to uncover measurable business outcomes.

• Manage marketing KPIs, budgets, attribution, and performance reporting across various channels and geographic markets.

• Direct Flytrex's brand positioning, messaging, and creative direction.

• Supervise, mentor, and develop the marketing team while remaining actively involved in execution.

• Establish processes, priorities, and accountability to support swift and efficient growth.

• Collaborate closely with operations and business development to achieve measurable results.

⛳️ Requirements

• A minimum of 5 years of marketing experience, including significant leadership roles and a proven track record in managing and developing marketing teams.

• Proven success in scaling consumer-facing businesses across various geographic markets, including the launch of new territories.

• In-depth knowledge of hyperlocal demand generation, with practical experience in executing campaigns in geographically diverse markets.

• Strong expertise in both B2C and B2B marketing across online and offline channels.

• Demonstrated experience with physical marketing initiatives, local partnerships, and grassroots customer acquisition.

• Excellent analytical skills, with experience managing marketing budgets, measuring performance, and converting data into actionable insights.

• Solid understanding of branding, design, creative direction, and effective consumer messaging.

• Outstanding organizational skills, meticulous attention to detail, and the ability to manage multiple priorities simultaneously.

• Proven history of strategic leadership and hands-on execution in fast-paced, resource-constrained environments.

• A relentless, entrepreneurial, results-driven mindset with strong ownership and problem-solving capabilities.

• Willingness and ability to travel 20–50% to support market launches, local execution, partnerships, and team collaboration.

• Experience within the food or restaurant ecosystem, high-growth startups, marketplaces, or multi-location consumer businesses is a plus.

• Familiarity with mobile app acquisition, lifecycle marketing, and attribution tools is an advantage.

🏝️ Benefits

• Flexible remote work arrangement.

• Opportunities for travel to support market launches, local execution, partnerships, and team collaboration.