Head of Marketing

This is a fully remote position, open to applicants in Latin America.

📋 Description

• You will take charge of the entire marketing process: strategy, team management, budget oversight, and outcomes, reporting directly to the founder.

• You will lead a diverse team that includes media buyers, SEO experts, creatives, copywriters, and more.

• Your responsibility will be to establish high standards across all channels, ensure accountability, and enhance performance through the team you develop.

• This role is in a performance marketing environment, requiring a strong focus on data. We evaluate success through pipeline, CAC, LTV, ROAS, and payback period — rather than impressions, reach, or brand awareness.

• Every choice you make — from budget distribution and channel selection to creative direction and team effectiveness — must be supported by data.

• You should be proficient with dashboards, have a solid grasp of your numbers, and be able to identify issues based solely on metrics.

• While you don’t need to be the top expert in any one channel, you should be knowledgeable across all areas: paid media, SEO, content, lifecycle, and creative strategy.

• Your team will rely on you to make informed decisions when challenges arise or when budget adjustments are necessary.

⛳️ Requirements

• Possess over 5 years of experience managing full-time marketing professionals across various disciplines (not just freelancers or agencies, and not limited to one channel).

• Have substantial performance marketing experience: you’ve directly managed paid media P&L and understand the funnel from beginning to end.

• Be knowledgeable across the complete marketing stack: paid media, SEO, content, lifecycle, creative; sufficient to provide direction, assess work, and mentor specialists in each field.

• Be proficient in Google Analytics (GA4) and the primary paid media platforms: Google Ads, Meta Ads Manager, LinkedIn Ads.

• Capable of creating reports, establishing tracking, and deriving insights independently, rather than relying solely on an analyst.

• Read campaign data effectively and troubleshoot issues across any channel based only on metrics.

• Think in terms of pipeline, CAC, LTV, ROAS, and payback, avoiding vanity metrics.

• Communicate directly: provide clear feedback and confront difficult conversations head-on.

• Excel in a fast-paced, high-accountability environment where expectations are set high, and excuses are not tolerated.

🏝️ Benefits

• Fully remote position with a flexible work schedule.

• Competitive base salary.

• Annual performance bonus.

• Anniversary loyalty bonuses.

• Company-sponsored health insurance.

• Generous PTO that increases with tenure (up to 30 days per year).

• Birthday PTO day.

• 7 U.S. paid holidays.

• 5 paid sick days per year.

• Bereavement leave.

• Additional unpaid personal leave available.

• Home office stipend for equipment and workspace upgrades.

• Computer replacement stipend.

• Monthly internet allowance (increases with tenure).

• Professional development and training programs.

• Education support for high performers.

• A collaborative, supportive team culture where individuals genuinely care about each other's success.

• A fast-paced environment where your contributions are visible and have a direct impact.

• Clear career advancement opportunities: we promote from within and recognize those who excel.