Head of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead a team of 6–8 members across product marketing, growth content, design, and marketing operations.

• Develop and implement go-to-market strategies tailored to various segments, buyer personas, and distribution channels.

• Manage the positioning and messaging framework across Sales, Customer Success, Product, and partner networks.

• Create segment-specific narratives aimed at clinical leadership, operations, and finance stakeholders.

• Oversee the strategy and execution for the launch of new products and modules, encompassing readiness, narrative development, pricing strategy, enablement, and adoption.

• Cultivate competitive intelligence through the creation of battlecards, win/loss analysis, and assessment of incumbents.

• Develop sales and partner enablement materials, which include pitches, objection handling, ROI metrics, and proof of outcomes.

• Collaborate with the COO and growth lead to define the demand strategy.

• Supervise the growth lead who manages paid advertising, SEO and web initiatives, lifecycle marketing, and account-based programs.

• Take responsibility for marketing’s pipeline metrics and review processes.

• Direct content initiatives to strengthen pipeline and enhance credibility through clinical evidence, outcomes data, and customer success stories.

• Manage the content roadmap and prioritize trade-offs effectively.

• Mentor and support the marketing operations manager.

• Oversee the marketing technology stack, data management, processes, and reporting mechanisms.

• Ensure clear visibility into marketing’s impact on pipeline and revenue generation.

• Assess resource requirements and propose solutions related to hiring, agency partnerships, contractors, and process improvements.

⛳️ Requirements

• A minimum of 10 years of experience in B2B marketing, with a strong emphasis on product marketing.

• Proven experience in developing positioning and launch systems.

• Background in US healthcare technology.

• Familiarity with various routes to market, including direct enterprise sales as well as channel, reseller, or partner approaches.

• Established track record in marketing to diverse clinical and administrative buyer types.

• Demonstrated leadership experience managing a marketing team of 5 or more, encompassing Product Marketing Management, Growth, and Operations.

• Strong expertise in paid, SEO/GEO, lifecycle, and account-based marketing channels at a strategic level.

• Comfortable taking ownership of pipeline targets, defending attribution, and reporting results to executive leadership and the board.

• Experience in Series B to D SaaS environments.

• Must currently possess authorization to work in the United States.

• Must maintain authorization to work in the United States without employer sponsorship, now or in the future.

• The company is unable to sponsor, transfer, or extend employment-based visas or other work authorizations.

🏝️ Benefits

• Competitive salary.

• Stock options.

• 401k plan.

• Full coverage for Medical, Dental, and Vision insurance for individuals.

• Unlimited paid time off.

• 11 national holidays.

• Unlimited sick leave.

• Paid parental leave.

• $1,000 allowance for purchasing home office equipment.

• Complete autonomy over your time and schedule.

• Opportunity to exercise during work hours at least three times a week (yoga, running, pilates, or HIIT).

• Regular team off-site gatherings.

• Travel opportunities to meet colleagues in vibrant cities such as NY, Paris, San Francisco, and others.